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2024 Election: CNN's Analysis of Campaign Narratives
Analysis of CNN polling data reveals starkly different narratives surrounding the Trump and Harris campaigns in the final days of the 2024 election.
English
United States
PoliticsUs PoliticsElectionMediaPollingNarrative
CnnSsrsVerasightGeorgetown UniversityUniversity Of Michigan
Donald TrumpKamala HarrisJoe BidenHillary ClintonFrank Newport
- How did public attention to both candidates evolve throughout the campaign?
- Public attention towards both candidates peaked during the summer and decreased in the final days of the campaign, contrasting with the trends observed in the 2016 and 2020 elections.
- What does the data suggest about the impact of news coverage on voter choices?
- The most common phrase about Trump was "garbage truck," mentioned roughly twice as much as "middle class" for Harris, indicating less consensus around her campaign's narrative.
- What were the dominant narratives surrounding both candidates throughout the campaign?
- While no single narrative dominated either candidate's coverage, the word "lie" was frequently associated with Trump, unlike any consistent theme for Harris; unlike the 2016 election, this suggests a different pattern of news coverage.
- How did the news coverage of Trump and Harris in 2024 compare to the coverage of previous elections?
- The data suggests limitations on how much a siloed news environment impacts vote choice, given that many voters had already made their decisions before September and the stark difference in narratives about the candidates.
- What were the most common words and phrases associated with Trump and Harris' campaigns in the final days of the 2024 election?
- The word most associated with Trump's campaign in the final days was "garbage", referencing several incidents, while the most common words for Harris were generic terms like "campaign," "rally," and "ad."