2025 iPhone SE to Feature Notch, Reducing Costs and Maintaining Brand Identity

2025 iPhone SE to Feature Notch, Reducing Costs and Maintaining Brand Identity

forbes.com

2025 iPhone SE to Feature Notch, Reducing Costs and Maintaining Brand Identity

Apple's 2025 iPhone SE will include a notch instead of a Dynamic Island to reduce manufacturing costs, maintain brand identity and create a clear distinction from higher-tier iPhones, leveraging older screen technology while maintaining a recognizable iPhone design.

English
United States
EconomyTechnologyAppleDesignSmartphoneCostIphone SeDynamic IslandNotch
Apple
Tim Cook
How does the inclusion of a notch in the 2025 iPhone SE impact Apple's product portfolio and consumer perception?
The 2025 iPhone SE will feature a notch, a design element previously exclusive to higher-end iPhones, reducing manufacturing costs by utilizing older screen technology and ensuring visual consistency with the iPhone brand. This will contribute to a more affordable price point while maintaining a familiar design language.
What are the key cost-saving measures implemented in the 2025 iPhone SE's screen technology, and how do they differentiate it from the flagship iPhone models?
Apple's decision to equip the 2025 iPhone SE with a notch instead of a Dynamic Island reflects a strategic balance between cost-effectiveness and brand identity. Using a less expensive screen technology reduces manufacturing costs and maintains a clear distinction from higher-tier models, encouraging consumers to upgrade.
What are the long-term implications of Apple's decision to use a notch instead of a Dynamic Island on the iPhone SE's market competitiveness and sales figures?
By introducing the notch, Apple aims to enhance the iPhone SE's market position by aligning its design language with other iPhones without incurring the costs of advanced features like a Dynamic Island or a high refresh rate screen. This strategy ensures a recognizable iPhone aesthetic while maintaining the SE's affordability, likely leading to increased sales within the budget-conscious market segment.

Cognitive Concepts

3/5

Framing Bias

The article frames the notch as a positive feature, emphasizing its cost-effectiveness and its contribution to making the iPhone SE feel like a "real" iPhone. This framing downplays potential drawbacks of the notch.

2/5

Language Bias

The language is generally neutral but uses terms like "awkwardly backronymed" which reveals a subjective opinion. The repeated emphasis on cost and market positioning suggests a bias towards business considerations over user experience.

3/5

Bias by Omission

The analysis focuses heavily on the iPhone SE's adoption of the notch, neglecting other potential design or functional differences compared to higher-end iPhones. It omits discussion of other features that might differentiate the SE from other models beyond the screen and cost considerations. The omission of details on processing power, camera quality, and other key specifications could mislead readers into believing that the notch is the sole defining feature.

2/5

False Dichotomy

The article presents a false dichotomy by implying that the only choice for Apple is to either include the Dynamic Island or a notch. It overlooks the possibility of other screen designs or compromises.

Sustainable Development Goals

Reduced Inequality Positive
Indirect Relevance

By making the iPhone SE more affordable through cost-effective design choices like using older screen technology (notch instead of Dynamic Island), Apple contributes to reducing the inequality in access to technology. This makes Apple products more accessible to a wider range of consumers, bridging the digital divide.