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AI Avatar Sam Explains Digital Revolution

An AI avatar named Sam guides visitors through the digital revolution at Milan's Futurability District, using simple, natural language to answer questions on complex topics.

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Italian

Italy

EntertainmentArtificial IntelligenceDigital LiteracyScience CommunicationTechnology EducationInteractive Experience

FastwebPolitecnico Di MilanoIstituto Italiano Di Tecnologia

Cristina Paciello

How do visitors interact with Sam?: Visitors interact with Sam via a smartphone, recording their questions as voice notes on WhatsApp; Sam responds using natural language, making complex topics accessible.
Who is the target audience for Sam?: Sam's cartoonish appearance and empathetic responses make the interaction engaging for all ages, including school students who frequently visit Step.
What is Sam and what is its purpose?: Sam, a new AI avatar at Milan's Futurability District, answers questions about the digital revolution using simple, natural language.
What sources of information does Sam use?: Sam's knowledge base includes research from the Politecnico di Milano's Digital Innovation Observatory and the Italian Institute of Technology, as well as Fastweb's technological expertise.
What is the overall goal of the Sam initiative?: The initiative aims to create a new approach to scientific dissemination, using technology itself to explain its potential and applications in everyday life.

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