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Apple's iPhone Sales: Plus Model Underperforms

Analysis of Apple's iPhone sales reveals the consistent underperformance of the 'Plus' model despite a four-model annual release strategy.

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TechnologyArtificial IntelligenceAppleMarketSalesIphone

AppleDsccConsumer Intelligence Research Partners (Cirp)Counterpoint

Steve JobsRoss Young

What is the overall trend of Apple's iPhone sales in recent years?: Apple's iPhone sales have been relatively flat since 2022, despite releasing four new iPhone models annually since 2020. The company's strategy of offering a range of models, including a less popular 'Plus' model, aims to drive overall growth.
What data supports the claim of underperformance for the 'Plus' model?: Data from DSCC and CIRP reveal that the iPhone 16 Plus holds a significantly smaller market share than its Pro and Pro Max counterparts. Its sales lag substantially behind the other models, representing a small percentage of overall sales.
Which iPhone model has consistently underperformed in sales since 2020?: The iPhone 16 Plus, positioned as a mid-range option, consistently underperforms compared to other iPhone models in sales. This trend has been observed since 2020, across various iPhone generations.
What information about individual iPhone model sales does Apple publicly release?: While Apple does not release individual product sales figures, third-party data strongly suggests that the iPhone 16 Plus is the least successful of the four iPhone 16 models launched in 2024. This aligns with previous years' trends.
Why does Apple continue to release four iPhone models per year despite the underperformance of one model?: Despite the underperformance of the 'Plus' model, Apple continues its strategy of releasing four iPhone models annually. This suggests confidence in the overall sales strategy, even if not every model is equally successful.

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