forbes.com
ATEEZ's European Tour Grosses $17.9 Million, Sets New Standard for K-Pop
ATEEZ's European leg of their "Towards the Light: Will to Power" world tour sold over 180,000 tickets across 14 dates, grossing $17.9 million and making them the only K-pop act in Billboard's February 2025 Top 30 tours; their Paris show at La Défense Arena, the first-ever K-pop headline show in the arena, grossed $4.3 million.
- How did ATEEZ's partnership with AEG Presents contribute to their success?
- ATEEZ's success reflects the growing global popularity of K-pop and the increasing demand for live music experiences. Their European tour, promoted by AEG Presents, set new standards for K-pop acts performing in Europe's largest venues, such as the La Défense Arena in Paris. This partnership signifies a strategic move to expand ATEEZ's global reach.
- What is the overall impact of ATEEZ's European tour on the live music landscape?
- ATEEZ's European tour sold over 180,000 tickets across 14 dates, grossing $17.9 million from 117,000 attendees. This made them the only K-pop act in Billboard's Top 30 tours for February 2025 and the sixth largest tour that month. Their Paris show alone grossed $4.3 million.
- What are the long-term implications of ATEEZ's achievement for the future of K-pop in Europe?
- ATEEZ's achievements point towards a significant shift in the global music landscape, demonstrating K-pop's expanding influence in European markets. The band's consistent high ticket sales and ranking alongside major international artists on the Pollstar LIVE75 chart solidify their position as a leading force in the industry. This success will likely inspire other K-pop groups to pursue similar strategies for international expansion.
Cognitive Concepts
Framing Bias
The narrative overwhelmingly frames ATEEZ's European tour as a resounding success, highlighting record-breaking numbers and positive accolades. The headline and opening sentence emphasize the triumphant nature of the tour, setting a positive tone that is sustained throughout the article. This framing might lead readers to conclude that ATEEZ's tour was universally successful without considering any potential limitations or criticisms.
Language Bias
The article uses predominantly positive and enthusiastic language to describe ATEEZ's achievements, such as "triumphant display," "impressive," "historic milestone," and "chart-toppers." While this language accurately reflects the band's success, it lacks neutrality and could be perceived as overly promotional. More neutral alternatives could include phrases like "successful," "high-grossing," and "significant achievement."
Bias by Omission
The article focuses heavily on ATEEZ's success and impact, potentially omitting challenges or difficulties faced during the tour. It also doesn't mention the other K-pop groups performing in Europe or their impact, which would provide a more complete picture of the European K-pop market. The lack of critical perspectives on ATEEZ's performances might also be considered an omission.
False Dichotomy
The article presents a largely positive view of ATEEZ's tour, without acknowledging potential downsides or counterarguments. It focuses on their success as a clear positive, neglecting possible complications or mixed reviews.
Sustainable Development Goals
ATEEZ's successful European tour generated significant revenue, boosting the European economy and creating numerous jobs in the music industry (e.g., promoters, venue staff, etc.). The partnership with AEG Presents further highlights economic growth and international collaboration.