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Beninese Chocolate Brand Promotes Fair Trade and Economic Growth
A Beninese former banker creates a successful chocolate brand, Okochoko, focusing on fair trade practices and enhancing the livelihoods of cocoa farmers in Benin.
- What are the main goals and activities of the Beninese chocolate company Okochoko?
- Okochoko is a Beninese chocolate brand founded by a former banker, Maxime Elegbede, who aims to promote Beninese cocoa beans and improve the lives of local farmers.
- How does Okochoko contribute to the Beninese economy and the well-being of cocoa farmers?
- Elegbede's company sources its cocoa exclusively from Benin, paying farmers higher prices than they would receive from other buyers, such as those in Nigeria.
- What are the challenges and opportunities faced by companies like Okochoko in promoting Beninese cocoa and chocolate both domestically and internationally?
- In addition to producing chocolate bars, Okochoko's cocoa beans are used by Beninese restaurants and bakeries in various desserts and pastries, demonstrating the potential for local consumption and value addition.
Cognitive Concepts
Framing Bias
The article frames Okochoko's story as a positive example of entrepreneurship, economic development, and fair trade practices in Benin's cocoa industry. While this is largely accurate, the focus could be seen as overly celebratory, potentially downplaying potential negative aspects or broader societal issues within the cocoa sector in the region.
Bias by Omission
The article focuses heavily on the positive aspects of Okochoko's success, potentially omitting challenges faced by the company or the broader cocoa industry in Benin. This could create an overly optimistic picture, masking potential problems like market volatility or challenges in competing with larger international brands.
Sustainable Development Goals
Okochoko's focus on fair pricing for Beninese cocoa farmers directly contributes to poverty reduction by increasing their income and improving their livelihoods.