welt.de
Berlin Florist Pioneers Sustainable Flower Farming
Marsano, a Berlin florist, grows 10% of its flowers sustainably in Brandenburg, Germany, using organic methods in contrast to the widespread pesticide use and imports prevalent in the industry, reflecting a growing Slowflower movement in Germany, Austria, and Switzerland.
- What are the immediate impacts of Marsano's sustainable flower farming practices on pesticide use and regional flower production in Germany?
- Marsano, a Berlin-based florist, cultivates 1.5 hectares of cut flowers in Brandenburg, Germany, using compost, horse manure, and herbal solutions instead of pesticides and artificial fertilizers. They currently produce about 10% of their flowers this way, aiming for greater self-sufficiency. This contrasts sharply with the industry standard of widespread pesticide use and reliance on imports.
- How does Marsano's business model differ from conventional cut flower producers, and what are the implications for the industry's environmental impact?
- The Marsano project highlights the growing Slowflower movement in Germany, Austria, and Switzerland, which promotes sustainable, regional flower production. This movement is directly responding to concerns about pesticide residues in imported cut flowers, many of which contain non-EU-approved chemicals, as shown in a Global 2000 study. Marsano's approach demonstrates an alternative model.
- What are the long-term implications of the growing Slowflower movement for the sustainability and economic viability of the cut flower industry in Europe?
- Marsano's efforts reveal a potential shift toward more sustainable practices within the cut flower industry. The high demand for their sustainably grown flowers indicates a growing consumer preference for locally sourced, environmentally friendly options. However, challenges remain, such as weather dependency and educating consumers about seasonal availability.
Cognitive Concepts
Framing Bias
The article is framed positively towards sustainable, local flower farming. The descriptions of Marsano's farm and its practices are overwhelmingly positive, emphasizing the beauty of the flowers and the idyllic nature of the work. The challenges faced are mentioned, but the overall tone is one of celebration of the sustainable alternative.
Language Bias
The language used to describe conventionally grown flowers is often negative, using terms such as "riesige Monokultur-Plantagen" (huge monoculture plantations) and emphasizing the use of pesticides. In contrast, descriptions of Marsano's farm and sustainable practices use positive and evocative language. For instance, the term "stilles Mitglied"(silent member) to describe Marsano's membership status in the Slowflower movement is implicitly critical, implying disapproval.
Bias by Omission
The article focuses heavily on the Marsano farm and the Slowflower movement, potentially omitting information about other sustainable flower farming initiatives in Germany or globally. It also doesn't delve into the economic challenges faced by smaller, sustainable flower farms, which could limit the reader's understanding of the broader context of sustainable flower production.
False Dichotomy
The article presents a somewhat simplified dichotomy between conventionally grown imported flowers and the Marsano farm's sustainable practices. It highlights the negative aspects of imports (pesticides, lack of regulation) without fully exploring the complexities of global flower trade, including fair trade certifications and attempts at sustainable practices in other countries.
Gender Bias
While the article features Katrin Jahn prominently, her gender is not explicitly emphasized or used in a stereotypical way. The article focuses on her expertise and dedication to sustainable farming rather than her personal characteristics. However, the lack of other prominent female voices in the sustainable flower farming sector is notable, creating a potential bias by omission.
Sustainable Development Goals
Marsano's shift towards sustainable flower farming practices, including the avoidance of pesticides and chemical fertilizers, directly contributes to responsible consumption and production. Their efforts promote environmentally friendly agriculture and reduce the negative impacts of conventional flower farming. The article highlights the growing consumer demand for sustainably produced flowers, indicating a positive shift in consumption patterns.