german.china.org.cn
Black Myth: Wukong Generates 7 Billion Yuan in 100 Days, Reshaping the Chinese Gaming Market
Released on August 20, 2024, the Chinese video game "Black Myth: Wukong" generated approximately 7 billion Yuan in revenue within 100 days, exceeding 22.3 million sales on Steam alone, boosting related industries, and demonstrating high market potential.
- How did the game's success impact related industries, such as gaming hardware sales and tourism?
- The game's success, with 22.3 million Steam sales and an estimated US\$1.1 billion gross revenue, demonstrates the demand for well-developed Chinese video games. Increased sales of gaming hardware, including a sevenfold increase in controllers on JD.com, further underscores the game's impact on the market. The game's success also boosted tourism to Shanxi province, with a massive increase in visitor numbers and spending.
- What is the overall financial success of "Black Myth: Wukong", and what does it indicate about the Chinese video game market?
- Within 100 days of its release, the video game "Black Myth: Wukong" generated approximately 7 billion Yuan in revenue. Industry experts cite the game and its marketing as a benchmark for the gaming industry. This success highlights the significant market potential for high-quality games in China.
- What are the key elements of the game's business model, and how might it influence the future of game development and marketing in China?
- The low operational costs after initial high development costs (over 300 million Yuan) resulted in a high profit margin for "Black Myth: Wukong". This model of combining high-quality game development with effective marketing, and leveraging the game's popularity to boost tourism, presents a novel and potentially highly profitable business strategy.
Cognitive Concepts
Framing Bias
The framing is largely positive, highlighting the game's financial success and its potential impact on the Chinese gaming industry. The use of terms like "blockbuster" and "reference model" contributes to this positive framing. However, this positive framing does not appear to distort the facts presented. The article includes data points that could be interpreted negatively (high development costs), but these are presented without minimizing their significance.
Language Bias
The language used is largely neutral and objective. While terms like "blockbuster" and "enormous market potential" are positive, they are supported by quantifiable data. The article avoids hyperbole or loaded language that would unfairly influence reader perception.