theglobeandmail.com
Buy Canadian" Movement Fuels Explosive Growth for Canadian Personal Care Brands
Canadian personal care brands, Green Beaver and Cheekbone Beauty, report massive sales increases—400 percent and 300 percent respectively—following President Trump's trade war against Canada, fueled by a "Buy Canadian" movement that reduced competition from American brands, highlighting the trade war's unforeseen economic effects.
- How are the sales increases of Canadian personal care brands impacting their business operations and strategies?
- This surge is directly linked to a "Buy Canadian" movement among Canadian consumers in response to the trade war. The movement significantly benefits Canadian personal care brands, as American goods constitute 71 percent of Canada's imports in this sector. This shift in consumer preference has reduced competition from American brands like Revlon and Estée Lauder, creating a lucrative opportunity for Canadian businesses.
- What is the immediate impact of the "Buy Canadian" movement on Canadian personal care brands in the context of the US-Canada trade war?
- Following President Trump's trade war declaration against Canada, Canadian personal care brands like Green Beaver and Cheekbone Beauty have experienced unprecedented sales growth. Green Beaver's website sales surged 400 percent year-over-year, while retail sales increased by almost 100 percent. Cheekbone Beauty's website traffic tripled, with daily visitors increasing from 1,000 to 3,000-4,000.
- What are the potential long-term consequences of this "Buy Canadian" trend for the Canadian personal care market and its relationship with American competitors?
- Looking ahead, this trend indicates a potential long-term shift in the Canadian personal care market. While countertariffs pose challenges for some Canadian brands, the current surge in domestic sales is driving growth and employment. Companies like Green Beaver are actively reducing their reliance on American retailers, prioritizing domestic sales and profitability.
Cognitive Concepts
Framing Bias
The article is framed positively towards the "Buy Canadian" movement and the success of Canadian businesses benefiting from it. The headline and introduction focus on the significant growth experienced by Green Beaver and Cheekbone Beauty, setting a tone of optimism and national pride. This framing might inadvertently lead readers to overlook potential drawbacks or complexities associated with the trade war.
Language Bias
The language used is generally neutral, avoiding overtly loaded terms. However, phrases like "meteoric growth," "soar," and "surged" convey a sense of excitement and positivity that could be perceived as subtly biased towards the success stories presented.
Bias by Omission
The article focuses heavily on the positive impacts of the "Buy Canadian" movement on Canadian businesses, particularly in the personal care industry. While it mentions challenges faced by some Canadian brands due to countertariffs, it doesn't delve into the specifics of these challenges or explore the potential negative consequences of the trade war for Canadian businesses overall. The perspectives of American businesses affected by the trade war are entirely absent. This omission could create an incomplete picture of the situation, leaving out crucial information for the reader to form a fully informed opinion.
False Dichotomy
The article presents a somewhat simplistic dichotomy between Canadian and American businesses, suggesting a clear winner and loser in the trade war. The nuance of complex global trade relationships and the various factors influencing business success are not fully explored. For instance, while the article highlights the success of Canadian businesses capitalizing on the "Buy Canadian" movement, it omits a discussion about potential negative impacts on the Canadian economy as a result of reduced trade with the US.
Gender Bias
The article mentions both male and female business owners, providing relatively balanced gender representation. However, it tends to focus more on the business achievements and strategies of the individuals, rather than dwelling on personal details unrelated to their professional roles.
Sustainable Development Goals
The "Buy Canadian" movement has significantly boosted sales for Canadian personal care brands like Green Beaver and Cheekbone Beauty, leading to job creation and economic growth within the country. Green Beaver hired three people in four weeks to meet increased demand, and Cheekbone Beauty has seen a surge in sales and website traffic. This demonstrates a positive impact on local economies and employment.