ru.euronews.com
BYD's Growing Presence in the European Electric Vehicle Market
Amidst rising European electric vehicle popularity, Chinese manufacturer BYD is expanding its market share, with sales surging 251.3 percent in the first half of 2025, despite new import tariffs and increased competition.
- How is BYD responding to increased competition and import tariffs in the European market?
- To counter increased competition and tariffs, BYD opened a manufacturing plant in Hungary, slated to start production by the end of 2025, initially with the Dolphin Surf model. This local production aims to reduce import costs and enhance competitiveness. BYD also emphasizes investing in dealer training to strengthen its market presence.
- What is BYD's current market position in Europe and how did it achieve this growth despite increased import tariffs?
- In July 2025, BYD held a 1.1 percent share of new car registrations in the EU, up from 0.4 percent the previous year. This significant growth, reaching 251.3 percent year-on-year in the first half of 2025, occurred despite new import tariffs of 17 percent on Chinese vehicles. BYD attributes this success to a positive customer reception and a strong conversion rate from test drives to sales.
- What are the future prospects for BYD in Europe, considering the market's shift towards electric vehicles and the increasing competition?
- While acknowledging the challenges posed by new tariffs favoring European-made EVs and the popularity of hybrid vehicles (34.8 percent of new registrations in the first half of 2025), BYD remains optimistic. The company highlights the long-range capabilities of its hybrid models, such as the Seal 6 DM-i Touring (up to 1350 kilometers range), as a competitive advantage, while emphasizing its commitment to adapting to market conditions and technological advancements.
Cognitive Concepts
Framing Bias
The article presents a balanced view of BYD's expansion into the European market, acknowledging both the company's successes and the challenges it faces, such as increased import tariffs and competition from European manufacturers. While the interview with BYD's executive provides a positive perspective, the article also includes information about these challenges and government policies aimed at supporting European carmakers. The headline (not provided, but inferred from the context) likely focuses on BYD's growth but doesn't appear to overtly favor the company.
Language Bias
The language used is generally neutral and objective. While the article quotes BYD's executive expressing confidence in the company's prospects, this is presented within the context of a broader discussion of market challenges and competition. There is no use of overtly loaded language or emotional appeals.
Bias by Omission
The article could benefit from including additional perspectives beyond that of BYD's representative. For example, opinions from competitors, analysts, or consumer advocacy groups could provide a more comprehensive picture. The impact of BYD's expansion on the European automotive workforce is also not discussed. While acknowledging space constraints is fair, these perspectives would add significant value.
Sustainable Development Goals
The article focuses on BYD, a Chinese electric vehicle manufacturer, expanding its market share in Europe. This directly relates to SDG 9 (Industry, Innovation, and Infrastructure) because it highlights advancements in the automotive industry, specifically in electric vehicle technology and manufacturing. BYD's growth signifies innovation in sustainable transportation and the development of infrastructure to support the production and distribution of electric vehicles. The opening of a new BYD factory in Hungary further supports this, showing investment in European infrastructure for electric vehicle production.