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China's Booming Winter Sports Industry

China's winter sports industry is booming, driven by government initiatives, technological innovation, and increased public interest, aiming for a $210 billion market by 2030.

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China

TechnologySportsEconomic GrowthTourismGovernment PolicyWinter Sports

National Development And Reform CommissionGeneral Administration Of Sport Of ChinaMinistry Of Culture And TourismMinistry Of Industry And Information TechnologyAsia Data Group

Peng FuweiLi JingZhang LiHao Lishun

What is driving the growth of China's winter sports industry?: China's winter sports industry is experiencing robust growth, fueled by the legacy of the Beijing 2022 Winter Olympics and the upcoming Asian Winter Games. The government aims to boost the sector's market value to $210 billion by 2030.
How is technology impacting the expansion of winter sports in China?: Technological advancements, such as artificial dry-snow slopes and virtual reality simulators, are expanding winter sports beyond seasonal and geographical limitations. This diversification is creating new business opportunities.
What factors contribute to the sustainable growth of China's ice and snow industry?: The growth of China's winter sports industry is driven by a combination of government initiatives, increased public interest, and technological innovation, creating a sustainable and expanding market.
What measures are being taken by the Chinese government to support the winter sports sector?: The government's plan includes improving infrastructure, streamlining border entry for professionals, and offering financial incentives to businesses. This will support facility development, winter sports tourism, and amateur events.
How did Harbin's tourism perform during the 2023-24 winter season, and what are the future prospects?: Harbin's tourism boomed in the 2023-24 winter season, with an impressive 300% year-on-year increase in tourists and revenue. The Asian Winter Games are expected to further boost these figures.

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