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CIIE 2023: International Companies Adapt to Chinese Market

Companies showcase their commitment to the Chinese market at the 7th CIIE, adapting strategies to align with evolving trends.

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China

ChinaInternational TradeBusinessMarket TrendsCiie

Lego GroupSchneider ElectricNestle S.a.Singapore Business Federation (Sbf)Dow Inc

Paul HuangYin ZhengZhang XiqiangKok Ping SoonKevin Kolevar

What was the LEGO Group's main display at the 7th CIIE?: The LEGO Group showcased a giant LEGO rainbow structure at the 7th China International Import Expo (CIIE), highlighting its seven-year commitment and showcasing 29 novelties, 19 of which are inspired by Chinese culture.
What is the significance of the CIIE for participating companies?: Many companies have participated in all seven CIIE expos, showcasing their commitment to the Chinese market and adapting their strategies to align with evolving consumer demands and market trends. The expo has become a significant platform for international cooperation and business development.
What is Dow Inc.'s perspective on its participation and future in the Chinese market?: Dow Inc, celebrating 45 years in China, highlighted its robust presence at CIIE and expressed anticipation for continued growth in the Chinese market due to opening-up policies.
How have companies like Schneider Electric adapted their strategies in the Chinese market?: Companies like Schneider Electric have expanded their cooperation in China beyond initial sectors, leveraging China's shift towards digitization and green development. Nestle noted a shift in Chinese consumer demand towards healthier and more experiential food choices.
What is the Singapore Business Federation's observation regarding Singaporean companies' involvement at CIIE?: The Singapore Business Federation (SBF) led a large delegation to CIIE, witnessing a diversification of Singaporean companies' involvement beyond food and beverage into sectors like biotech, aligning with China's investment priorities.

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