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Coach's China Strategy: Innovation, Culture, and Gen Z Focus

Coach highlights China's importance as a market and inspiration source at CIIE, showcasing new products, collaborations, and plans for future growth.

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China

ChinaInternational TradeRetailFashionGrowthLuxury

CoachTapestry GroupDonghua UniversityTsinghua UniversityWhite Rabbit

Liliana Lucioni

What new initiatives did Coach showcase at the 2024 CIIE?: At CIIE 2024, Coach debuted the Quilted Chain Tabby handbag and highlighted its expansion into the hospitality sector with a functioning café, reflecting its innovative approach.
How is Coach supporting young talent and creativity in China?: Coach actively supports young Chinese talent via collaborations with universities like Donghua and Tsinghua, including programs such as the "Donghua University—Coach Young Designer Innovation Practice Base" and the Coach Painter program.
What is Coach's outlook on the Chinese market despite economic headwinds?: Despite economic challenges, Coach remains optimistic about the Chinese market, planning further store openings and focusing on engaging the Gen Z demographic, a segment where it sees significant growth potential.
What cultural strategies is Coach implementing to connect with Chinese consumers?: A core strategy for Coach in China is cultural connection, evident in collaborations with local artists for store designs and partnerships with brands like White Rabbit, integrating local elements into the brand experience.
What is Coach's perspective on the Chinese market and its role in the brand's strategy?: Coach, a Tapestry Group company, views China as a vital market and source of inspiration, showcasing its commitment through participation in the China International Import Expo (CIIE).

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