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Coldplay Bassist Launches Sustainable Clothing Brand
Guy Berryman, Coldplay's bassist, launched Applied Art Forms, a sustainable clothing brand in Amsterdam, drawing inspiration from his vast vintage military and workwear collection.
- What are the future prospects and goals for Applied Art Forms?
- Applied Art Forms plans to expand its retail presence, opening its first store in Amsterdam next month. The brand will also introduce a women's line in late 2024. Berryman aims to further refine his brand's unique style by merging vintage inspirations with modern design.
- How does Berryman's background in music influence his approach to fashion design?
- Berryman's 25-year career with Coldplay provided him with extensive travel opportunities, fueling his passion for vintage collecting. His experience in the music industry has given him a unique perspective within the fashion industry and has created connections in the fashion world in Amsterdam.
- What is the core concept behind Berryman's new clothing brand, Applied Art Forms?
- Applied Art Forms centers around repurposing and reinterpreting vintage military and workwear, emphasizing functionality and sustainability. Berryman's designs combine elements from his extensive collection of pieces, creating unique garments with a modern baggy fit.
Cognitive Concepts
Framing Bias
The article presents a balanced view of Guy Berryman's transition from a musician to a fashion designer. While highlighting his success with Coldplay, it focuses primarily on his design career, providing details about his creative process and inspirations. The narrative doesn't overtly praise or criticize either aspect of his life.
Bias by Omission
The article could benefit from including perspectives from other individuals involved in Applied Art Forms, such as employees or collaborators. While Berryman's perspective is thoroughly presented, a broader view would provide a more complete picture. Additionally, mentioning any challenges faced in launching the brand or specifics about the business side would add context.
Gender Bias
The article mentions Berryman's fiancée, Keshia Gerrits, but focuses on her role in relation to his move to Amsterdam and the proximity to her family. Gerrits's profession is mentioned, but her own career is not explored. The focus remains on Berryman's endeavors. While not overtly biased, more balanced inclusion of Gerrits' perspective would be beneficial.
Sustainable Development Goals
Applied Art Forms, founded by Guy Berryman, focuses on sustainable fashion practices. The brand reuses existing fabrics and pieces from Berryman's extensive vintage clothing collection, reducing textile waste and promoting circularity. The brand also collaborates with manufacturers in Japan, Portugal, and the Netherlands, potentially supporting fair labor practices depending on their manufacturing processes. The emphasis on durable, functional clothing also contributes to reducing the consumption of fast fashion.