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Colosseum Gladiator Fights: Airbnb Sponsorship Sparks Controversy

The Roman Colosseum will host staged gladiator fights sponsored by Airbnb, sparking debate about overtourism and the commercialization of historical sites.

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United States

EntertainmentTourismControversyHistorySponsorshipAncient Rome

AirbnbColosseum Archaeological ParkTod'sNonna Roma

Alfonsina RussoRidley ScottAlberto CampaillaJaime MonteroSalvatore Di Matteo

How is the event being funded?: The sponsorship funds the renewal of an educational program within the Colosseum, focusing on the history of the structure and gladiators. Eight winners of a lottery will experience a recreation of the gladiators' journey into the arena.
What are the criticisms of this event?: Critics, including housing activists and tourists, express skepticism. Concerns are raised about Airbnb's role in overtourism and the displacement of residents due to short-term rentals. They view this event as further 'touristification' of Rome.
How does the Colosseum's superintendent justify the deal?: The Colosseum's superintendent, Alfonsina Russo, defends the deal as one of many to support projects at the park. Other companies like Tod's have contributed to renovations of the monument.
What is the main event taking place at the Roman Colosseum?: The Roman Colosseum will host staged gladiator fights for the first time in two millennia, thanks to a \u00241.5 million sponsorship deal with Airbnb. This event will occur after closing hours on May 7-8, with eight Airbnb users and their guests participating.
What is the connection between this event and Ridley Scott's new film?: The event is linked to the release of Ridley Scott's "Gladiator II" in Italy. The staged gladiator fights are part of a larger effort to use the Colosseum to attract tourists and promote Roman history.

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