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Cookie Couture: German Twist on American Cookie Craze

A German startup brings the American cookie craze to Germany, adapting recipes and production to appeal to local tastes, leading to both success and mixed customer reviews.

Read original article in German

German

Germany

LifestyleBusinessFoodSuccessStartupTrend

Cookie CoutureCrumbl Cookies

Kilian WisskirchenNiklas SchenkJulia Boes

What is Cookie Couture and what is its business model?: Cookie Couture, a Cologne-based startup, has brought the trend of large, freshly baked cookies to Germany. They adapted the American Crumbl Cookies model, adjusting recipes to suit German tastes.
What is Cookie Couture's current status and future plans?: The company has experienced significant success, with long lines at their stores. They aim to sell 230,000 cookies in 2024 and are actively expanding to more locations across Germany.
Who are the founders of Cookie Couture and what inspired them?: Niklas Schenk and Kilian Wisskirchen, inspired by their US travels, partnered with Julia Boes, a talented baker, to create Cookie Couture. Boes' expertise and recipe adjustments were critical to adapting the American concept for the German market.
Describe the characteristics and production of Cookie Couture's cookies.: The cookies are made fresh in front of customers, with a focus on warm, gooey centers and crispy edges, garnished with various toppings and creams. The company also prioritizes using less sugar and fewer artificial ingredients.
What is the customer response to Cookie Couture's products and experience?: Customer response is mixed. Some are thrilled with the unique experience and delicious cookies. Others find the hype somewhat overblown and the cookies unremarkable, despite the long wait.

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