forbes.com
Creators Turn Viral Success into Sustainable Businesses
Miss Excel and the MDFoodieBoyz exemplify how creators are building sustainable businesses by transforming viral success into profitable online courses and leveraging short-form video for maximum reach, proving that virality is just the starting point for lasting success in the creator economy.
- How did the creators utilize short-form video and content repurposing tools to maximize their reach and build their audiences?
- These creators demonstrate a shift in the creator economy, prioritizing self-produced products and services over brand deals. Their success stems from using short-form video to test product-market fit, build email lists, and drive sales through funnels connecting free content to paid offerings. This strategy contrasts with the traditional reliance on fleeting virality.
- What are the long-term implications of this creator-led product and service model for the broader digital media landscape and the evolution of influencer marketing?
- The trend towards creator-led products and services reflects a broader industry shift, driven by increased accessibility through short-form video and tools like OpusClip. This empowers creators to build sustainable businesses independent of sponsorships and fosters innovation in content repurposing and distribution, leading to higher audience engagement and increased revenue generation. The future likely sees more creators adopting this model.
- What key strategies did Miss Excel and the MDFoodieBoyz employ to transform viral success into sustainable, scalable businesses, avoiding reliance on brand deals and burnout?
- Kat Norton, aka Miss Excel, leveraged viral TikTok videos to validate demand for her Excel training, quickly launching a profitable online course that surpassed her corporate salary within two months. The MDFoodieBoyz, 12-year-old podcasters, used OpusClip to transform three podcast episodes into 170 short videos, gaining 48 million views and 200,000 Instagram followers in three months.
Cognitive Concepts
Framing Bias
The article frames viral success as a springboard for sustainable business, positively portraying creators who build their own products and services. The emphasis on long-term strategies and scalable income might overshadow the challenges and risks involved in building a creator business.
Language Bias
The language is generally positive and encouraging, but terms like "badass" and "incredible deal" inject informal and potentially subjective tones. More neutral alternatives could enhance objectivity.
Bias by Omission
The article focuses on successful creators and their strategies, potentially omitting challenges faced by others. While acknowledging limitations of space, the lack of diverse creator experiences might leave a skewed impression of the creator economy.
Sustainable Development Goals
The article showcases creators building sustainable businesses, turning viral content into scalable income through their own products and services. This directly contributes to decent work and economic growth by highlighting successful entrepreneurial models and strategies for creators to generate income and build thriving businesses. The examples of Kat Norton, MDFoodieBoyz, and Ali Abdaal demonstrate how creators can transition from fleeting online attention to sustainable, long-term economic success.