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Deezer and Sacem Implement Artist-Centric Streaming Payment Model
Deezer and Sacem announced a new artist-centric payment model on January 15th, prioritizing artists listened to by subscribers and combating fraudulent content to ensure fairer royalty distribution, particularly benefiting artists with over 1,000 streams from 500 unique subscribers who will receive double the payment per stream.
- How does Deezer's new payment model address the long-standing issue of unfair royalty distribution in music streaming?
- Deezer and Sacem launched a new artist-centric payment model, significantly altering the existing market-based system. This change ensures a larger share of subscriber payments goes to the artists they listen to, directly addressing the concerns of artists regarding fair compensation for their work. The new model also combats fraud by focusing on genuine musical content.
- What specific mechanisms are used in the new model to ensure fairer compensation for a wider range of artists and combat fraudulent content?
- The previous market-centric model, prevalent globally, disproportionately favored popular artists and genres. This resulted in less financially successful artists, particularly those in less-streamed genres, receiving inadequate compensation for their work. The new model counters this by prioritizing the artists actually listened to by subscribers, thus promoting diversity and fairer distribution of revenue.
- What are the potential long-term implications of this artist-centric model for the diversity of music available on streaming platforms and the overall financial stability of musicians?
- Deezer and Sacem's new model introduces a tiered system rewarding artists exceeding 1,000 streams from 500 unique subscribers with double the per-stream payment. This directly benefits the majority of Sacem artists, while simultaneously targeting the problem of fake or irrelevant music content flooding the platform and skewing royalty payments. This approach aims to create a more sustainable and equitable environment for musicians.
Cognitive Concepts
Framing Bias
The article frames the new DeezeSacem model very positively, highlighting its benefits for artists and its fight against fraudulent content. The headline and introduction immediately focus on the positive aspects, setting a tone that favorably presents the new system. The negative aspects of the old system are briefly mentioned but not explored in depth. This framing could lead readers to perceive the new model as a much more significant improvement than a more balanced presentation might suggest.
Language Bias
The language used is generally neutral, but the phrase "vraie musique" (true music) in Cécile Rap-Veber's quote might carry a subtle bias, implying that certain types of music are more authentic or valuable than others. Terms like "petits malins" (little clever ones) to describe those uploading fraudulent content are also slightly loaded. More neutral alternatives could be used to maintain objectivity.
Bias by Omission
The article focuses primarily on the new DeezeSacem payment model and its benefits for artists, potentially omitting discussions of potential drawbacks or criticisms of the model. It also doesn't delve into the specifics of how the "market centric" model disproportionately benefits major artists, only giving a general explanation. Further analysis of the model's potential long-term effects on the music industry or its impact on smaller platforms would provide a more complete picture.
False Dichotomy
The article presents a false dichotomy by framing the "market centric" model and the new DeezeSacem model as two opposing extremes. It implies that the new model is a clear improvement, while neglecting to mention any potential downsides or complexities of the new system. A more nuanced discussion would acknowledge that both models have limitations.
Sustainable Development Goals
The new Deezer-Sacem model aims to address the financial disparity between highly and less streamed artists. By shifting from a market-centric to an artist-centric payment model, it ensures a fairer distribution of royalties, benefiting those previously disadvantaged by the system. This directly contributes to reducing inequality within the music industry.