Derbyshire Business Creates Lights for Hollywood Film "Wicked"

Derbyshire Business Creates Lights for Hollywood Film "Wicked"

bbc.com

Derbyshire Business Creates Lights for Hollywood Film "Wicked"

A Derbyshire-based family business, Ashby Lighting, created handmade lights for the Hollywood film "Wicked," which premiered in UK cinemas on November 22, 2023; the order included 50 "witches hat" lights and a bespoke chandelier used in the Emerald City set.

English
United Kingdom
EconomyEntertainmentFilmHollywoodWickedBritish BusinessLighting
Universal StudiosWarner BrothersAshby Lighting
Rachel AshbyMartin Ashby
What is the impact of UK film productions using local businesses like Ashby Lighting?
Ashby Lighting, a Derbyshire-based family business, created 50 "witches hat" lights and a bespoke chandelier for the film Wicked. This order, received in October 2022, contributed significantly to the business's success amidst challenging economic conditions. The lights were used in the Emerald City set and featured in the film's UK release on November 22.
What are the potential long-term implications for Ashby Lighting's business from this Hollywood collaboration?
The success of Ashby Lighting's involvement in Wicked could lead to further opportunities in the film industry. The visibility gained from being featured in a major Hollywood production may attract new clients and expand their business. The company's hope for future involvement in Wicked: Part Two suggests a potential long-term relationship.
How did Ashby Lighting secure the commission for the Wicked film, and what were the specific contributions of their work?
This collaboration highlights the increasing use of local businesses in UK film productions. Ashby Lighting's involvement showcases the potential for smaller companies to participate in large-scale projects, boosting their economic viability and profile. The company's previous experience supplying Warner Brothers likely contributed to their selection for the Wicked project.

Cognitive Concepts

2/5

Framing Bias

The article is framed positively, highlighting the success story of a small business achieving significant recognition. The headline, while not explicitly biased, sets a celebratory tone. The emphasis on the positive aspects and Mrs. Ashby's personal feelings contributes to a predominantly positive framing. The focus on the positive economic impact on the local community reinforces this positive framing.

2/5

Language Bias

The language used is largely positive and celebratory, using words like "exciting," "proud," "magical," and "massive achievement." While not overtly biased, this positive tone might overshadow any potential challenges faced. Using more neutral language could provide a more balanced perspective.

3/5

Bias by Omission

The article focuses heavily on the positive impact of the film production on the Ashby's business and the local community. There is no mention of challenges faced by the business or any negative aspects of the collaboration with Universal Studios. Omission of potential difficulties or challenges could skew reader perception of the business's success. It is possible that other local businesses were not as fortunate.

1/5

Gender Bias

The article centers on Mrs. Ashby's perspective and experience. While this is understandable given her role in the business, it might unintentionally marginalize Mr. Ashby's contributions. The repeated use of "Mrs. Ashby" could be replaced by simply using "Ashby" to avoid gendered language.

Sustainable Development Goals

Decent Work and Economic Growth Positive
Direct Relevance

The article highlights a small family business, Ashby Lighting, securing a significant order from Universal Studios for their handmade lights to be used in the movie "Wicked". This showcases the positive impact of the film industry on local businesses, creating jobs and stimulating economic growth within the community. The success of Ashby Lighting also exemplifies the potential for small businesses to thrive and contribute to economic development.