africa.chinadaily.com.cn
Domino's to Open 600+ Stores in China by 2026
Domino's Pizza plans to open over 600 new stores in China by 2026, expanding its presence in a rapidly growing market despite closing loss-making stores globally; the company opened 14 new dine-in locations across 13 Chinese cities during the 2024 Christmas and 2025 New Year holidays.
- What is Domino's Pizza's strategy for expansion in China, and what are the immediate impacts of this plan?
- Domino's Pizza plans to open over 600 stores in China by 2026, adding 300-350 this year and a similar number next year. This expansion follows a 10-fold increase in stores since 2017, reaching over 1,000 by the end of 2024. The company recently opened 14 new dine-in locations in 13 cities, focusing on second and third-tier markets.
- How does Domino's China expansion compare to its global strategy, and what factors contribute to the decision to invest heavily in the Chinese market?
- This aggressive expansion in China contrasts with the closure of 205 loss-making stores globally, highlighting Domino's strategic shift towards higher-growth markets. China's robust market and increasing demand for dine-in experiences are driving this decision, despite existing competition from Pizza Hut and Champion Pizza.
- What are the long-term implications of Domino's shift towards dine-in locations in China, and what challenges might the company face in this rapidly evolving market?
- Domino's focus on dine-in locations in newer Chinese markets suggests a potential shift in their business model, moving away from a primarily delivery-centric approach. This strategy capitalizes on the growing demand in less saturated markets, while the lower penetration rate of pizza in China indicates significant future growth potential.
Cognitive Concepts
Framing Bias
The article frames Domino's expansion in China very positively, emphasizing rapid growth and strong revenue figures. The headline and introductory paragraphs highlight the bullish growth prospects and the positive reception of new stores, creating a narrative of inevitable success. The inclusion of quotes from the CEO and an industry analyst further reinforces this positive framing. While acknowledging the closure of stores in Japan, this is presented as a necessary strategic adjustment rather than a potential sign of broader challenges.
Language Bias
The article uses generally neutral language, but phrases like "bullish growth prospects" and "robust business performance" lean towards positive connotations. Terms like "loss-making stores" could be softened to something like "underperforming stores". The description of customers "lining up outside" is positive, potentially omitting any negative aspects of the experience.
Bias by Omission
The article focuses heavily on Domino's expansion in China and its success, but omits details about the challenges faced by other pizza chains in the Chinese market. While mentioning competitors like Pizza Hut and Champion Pizza, it lacks a comparative analysis of their growth strategies, challenges, and market share fluctuations. This omission prevents a complete understanding of the competitive landscape and the overall health of the Chinese pizza market. The article also doesn't discuss potential negative impacts of Domino's rapid expansion, such as environmental concerns or labor practices.
False Dichotomy
The article presents a somewhat simplistic view of the Chinese pizza market, contrasting Domino's success in China with its closure of loss-making stores in Japan. While this highlights a shift in focus, it oversimplifies the complexities of operating in different markets. The narrative implies a clear-cut choice between expansion in China and retrenchment in Japan, without exploring the nuances of market conditions, consumer preferences, or business strategies that may drive these decisions.
Sustainable Development Goals
Domino's Pizza expansion in China creates jobs and contributes to economic growth in the country. The significant increase in stores and revenue demonstrates a positive impact on employment and the economy.