elpais.com
EL PAÍS Launches Advanced Digital Journalism Master's Program
EL PAÍS, in collaboration with UNIR, launched its second Master's in Advanced Digital Journalism Projects, offering online training combining academic learning with practical experience from PRISA Media professionals until October 20th.
- How crucial is teamwork in modern journalism, and what example illustrates its importance?
- Teamwork is paramount. Ceberio cites the Valencia flood coverage where a collaborative effort, involving video editing and data analysis, allowed for minute-by-minute reconstruction of events, transforming raw footage into a compelling narrative accessible to readers. This demonstrates the power of diverse skills and collaborative storytelling.
- What are the key changes in journalism storytelling methods in recent years, according to Mónica Ceberio?
- Ceberio highlights the shift from solely text-based reporting to a multimedia approach. The evolution from print to digital allows for diverse storytelling formats—text, video, podcasts—choosing the best method for each story. This requires collaboration and time to develop high-quality multimedia content.
- What challenges and opportunities does the shift in audience consumption habits towards platforms like TikTok pose for traditional media?
- The shift poses a challenge in capturing shorter attention spans, but also offers an opportunity to adapt. EL PAÍS utilizes various channels, including YouTube with 3 million subscribers, demonstrating successful engagement with different audiences through diverse formats. The risk of unreliable information on platforms requires a focus on credible reporting and innovative engagement strategies.
Cognitive Concepts
Bias by Omission
While the article focuses on the evolution of digital journalism at EL PAÍS, it might benefit from including broader perspectives on the challenges faced by other news organizations, particularly smaller ones, in adapting to the digital landscape. The focus on PRISA Media's resources and opportunities might inadvertently overshadow the struggles of less well-resourced organizations.
Sustainable Development Goals
The article discusses a master's program in advanced digital journalism, directly contributing to the development of skills and knowledge in the field. This aligns with SDG 4 (Quality Education) by enhancing the capabilities of journalists and content creators, improving the quality of information dissemination.