kathimerini.gr
Endless EC: From Paper Tablecloths to €72 Million Turnover
Endless EC, celebrating 40 years, grew from a small paper tablecloth producer to a €72 million turnover company, now focusing on acquisitions and expanding its branded detergents into larger retail chains.
- How did Endless EC's product diversification into detergents and its focus on branded products impact its overall market position and profitability?
- Endless EC's growth reflects a successful strategy of adapting to market demands and expanding product lines. The company's evolution from a small operation to a large enterprise with €72 million annual turnover showcases its ability to innovate and scale.
- What factors contributed to Endless EC's significant growth from a small-scale operation to a large enterprise with over €72 million in annual revenue?
- Endless EC, founded in 1985, initially produced paper tablecloths filling a market gap. Its success led to expansion, including a move to larger facilities in Aspropyrgos in 1988 and diversification into detergents.
- What challenges does Endless EC face in its attempt to penetrate the larger supermarket chains dominated by multinational corporations, and what strategies is it employing to overcome these hurdles?
- Endless EC's future strategy focuses on acquisitions, mergers, and synergies to increase competitiveness. This includes targeting smaller companies for acquisition and leveraging its strong presence in the HORECA sector to expand its branded product line into larger supermarket chains.
Cognitive Concepts
Framing Bias
The article is framed as a success story, highlighting the company's growth and expansion over 40 years. The positive tone and focus on milestones emphasize the company's achievements, creating a favorable impression on the reader. The headline (if any) would likely reinforce this positive framing. The use of quotes from the CEO further contributes to this narrative.
Language Bias
The language used is largely positive and celebratory, using words like "anodiki poreia" (upward trajectory), and phrases emphasizing growth and success. While accurate, the overall tone lacks critical distance and objectivity. The descriptions of the company's evolution are overwhelmingly positive, without counterbalancing any negative aspects or challenges.
Bias by Omission
The article focuses heavily on the company's growth and success story, potentially omitting challenges faced by the company or criticism of its practices. There is no mention of environmental impact or sustainability initiatives, which are relevant considering the company's production of paper and cleaning products. The omission of competitor analysis beyond mentioning multinational companies could also be considered a bias by omission, as it provides an incomplete picture of the market landscape.
False Dichotomy
The article presents a somewhat simplified view of the company's choices, focusing on growth through acquisitions and mergers. While this is a valid strategy, it doesn't explore alternative paths to growth, such as organic expansion or innovation, or the potential drawbacks of such a strategy. The presentation of the decision to focus on branded products versus private label as a straightforward choice ignores the complexities of market dynamics and consumer preferences.
Gender Bias
The article primarily focuses on the male figures in the company's history and leadership, with little to no mention of the contributions of women. While not explicitly stated, the lack of female representation implicitly reinforces traditional gender roles in business.
Sustainable Development Goals
The article highlights the growth of Endless EC from a small company to a large enterprise with over 250 employees and a turnover exceeding €72 million. This demonstrates significant job creation and economic growth in Greece. The company's expansion, including acquisitions and mergers, further contributes to economic development and competitiveness.