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European Winter Travel Trends 2024-2025
Analysis of European travel trends this winter, highlighting popular destinations, age group preferences, and the rise of off-the-beaten-path travel.
Greek
Greece
European UnionLifestyleEuropeTourismTravelTrendsDestinations
European CommissionEuropean Travel Commission (Etc)
- What are the key travel trends among Europeans this winter?
- European travelers are planning more trips within Europe this winter, with a significant portion being young adults seeking unique experiences and authentic destinations.
- How do the travel preferences of younger and older generations differ?
- Younger travelers are planning more frequent trips, favoring city breaks and relaxing holidays, with Greece being particularly popular even in winter; older travelers prioritize longer trips focused on culture, nature, and reliable infrastructure.
- Which European countries are the most popular destinations for winter travel?
- Spain and France are the most popular destinations, each chosen by 7% of respondents, followed by Italy at 6%, while Germany, Austria, and Greece are also popular choices.
- What is the growing trend regarding the types of destinations that Europeans are choosing?
- A significant trend is the increasing interest in less-known destinations and off-the-beaten-path experiences to avoid crowds, with younger generations leading this preference.
- What is the overall sentiment towards European travel this winter, and what is the most popular travel month?
- The study reveals a strong increase in European travel sentiment, with 73% having planned trips between now and March 2025, and December being the most popular month.