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French Influencer Market Estimated at €6.5 Billion in 2024
A new report estimates the French online influence and content creation market at €6.5 billion in 2024, comprising 300,000 creators and generating 1.5 million jobs; it's projected to reach €30 billion by 2031, driven by brand collaborations and the rise of micro-influencers.
- What are the projected future implications of this market's growth for the French economy and job market?
- With a projected annual growth rate of 25%, the market is expected to reach €30 billion by 2031. This burgeoning sector has also contributed to the creation of approximately 1.5 million jobs in France, both directly (creators and support professionals) and indirectly (marketing, equipment, and commercial relations).
- How is the revenue generated by influencers changing, and what role do micro-creators play in this evolving landscape?
- This €6.5 billion figure, however, only represents the "tip of the iceberg," excluding revenue from platforms like YouTube and TikTok, and agencies. The majority of creator income stems from brand collaborations, marking a shift from platform-based revenue reliance. The report also highlights the rise of micro-creators (10,000-100,000 subscribers) who are now able to sustain themselves.
- What is the estimated size of France's online influencer and content creation market in 2024, and what is its significance?
- The French online influence and content creation market is estimated at €6.5 billion in 2024, representing 0.16% of the country's GDP, according to a report by Coherent Market Insights. This ranks France third in Europe, behind Germany and the UK. The estimate is based on 300,000 content creators with 1,000 or more subscribers.
Cognitive Concepts
Framing Bias
The article frames the influencer market's growth positively, highlighting its economic contribution and future potential. The use of phrases like "la partie émergée de l'iceberg" emphasizes the vastness and untapped potential of the market, potentially downplaying potential challenges or risks.
Language Bias
The language used is generally neutral, however, phrases like "la partie émergée de l'iceberg" are evocative and contribute to a positive portrayal of the market's growth. The repeated use of positive economic figures also strengthens this framing.
Bias by Omission
The article focuses primarily on the economic impact of the influencer market, neglecting potential negative aspects such as the ethical concerns surrounding influencer marketing, the pressure on creators, or the impact on consumers. The lack of discussion on the potential downsides presents an incomplete picture.
Sustainable Development Goals
The report highlights the significant economic contribution of the influencer market in France, estimating its value at €6.5 billion in 2024 and projecting growth to €30 billion by 2031. This substantial market generates approximately 1.5 million jobs, both directly (content creators and supporting professionals) and indirectly (marketing, equipment, and commercial relations). This demonstrates a positive impact on economic growth and job creation.