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Germans' Mixed Views on New Food Technologies

A survey reveals that Germans are traditionally minded about food, with mixed views on new technologies. Health concerns and price are key factors, while younger people are more open to alternatives.

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German

Germany

TechnologyLifestyleFoodConsumer BehaviorSurveyGeneration

Heristo AgKantar

Marc SodeikatTilman Grune

How do men's and women's preferences for convenience foods differ?: Men tend to prioritize the practical benefits of convenience foods like shelf life and quick preparation, while women place more value on freshness, natural ingredients, and the absence of preservatives. Older generations show stronger reservations toward processed foods.
What are the main concerns people have regarding new food technologies and ingredients?: Health concerns are a major factor in people's assessment of new food technologies and ingredients. However, the study also highlights the market potential for new food concepts if they emphasize benefits like improved animal welfare, convenience, or health.
What is the most important factor influencing food choices across different age groups?: Price is a key factor for all age groups; people are more willing to pay extra for healthy food than for sustainability, animal welfare, or environmental impact. This willingness decreases with age.
What are the general attitudes of Germans toward new food technologies and traditional eating habits?: A representative online survey of 1,015 Germans revealed that people are generally traditional in their eating habits and have mixed feelings about new food technologies. Younger people are more open to new technologies, but even they show reservations about things like insect-based meat alternatives.
What is the level of acceptance of meat substitutes and new food ingredients among different age groups?: While younger generations are more open to meat substitutes, a significant portion haven't found a convincing product yet. Environmental concerns are not a primary driver for meat substitute consumption, with price playing a minor role.

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