
forbes.com
Global Gold Demand Up 3% in Q2 2024, Driven by ETF Investment
Global gold demand rose 3% year-on-year to 1,249 tonnes in Q2 2024, driven by a 78% surge in ETF investment to 477 tonnes, while central bank purchases decreased and jewelry demand fell due to record high prices; the average gold price reached a quarterly record of $3,280.35 per ounce.
- What were the primary factors driving the significant increase in global gold demand during the second quarter of 2024?
- Global gold demand increased by 3% year-on-year in the second quarter of 2024, reaching 1,249 tonnes, driven by a surge in exchange-traded fund (ETF) investments. This resulted in a 45% increase in value, totaling \$132 billion, due to a new quarterly record high gold price of \$3,280.35 per ounce.
- What are the potential long-term implications of record-high gold prices on different segments of the gold market, and how might this impact future demand?
- The significant increase in gold ETF holdings, particularly in North America and Asia, indicates strong investor confidence in gold as a safe haven asset amidst economic uncertainty. However, the decline in central bank purchases and jewelry demand suggests that record high prices are impacting affordability and may constrain future growth in these sectors.
- How did the various sectors of gold demand (ETFs, bars and coins, central banks, jewelry, technology) perform in Q2 2024 compared to previous periods, and what factors explain these performances?
- Robust ETF inflows, totaling 477 tonnes (a 78% year-on-year increase), along with increased bar and coin demand, fueled the rise in investment demand. Factors such as fluctuating US trade policy, a weaker US dollar, and geopolitical tensions contributed to this investment surge, mirroring trends from the previous quarter.
Cognitive Concepts
Framing Bias
The headline and introductory paragraph emphasize the strong increase in gold demand, setting a positive tone from the outset. The use of words like "hefty," "soared," and "whopping" further reinforces this positive framing. The article's structure prioritizes positive data points, presenting negative trends (like the decline in central bank purchases and jewelry demand) later in a less prominent manner.
Language Bias
The article uses language that leans towards a positive portrayal of gold's performance. Words and phrases such as "hefty demand," "soared," "whopping," and "record highs" are emotionally charged and contribute to a more enthusiastic narrative. More neutral alternatives could include "significant increase," "rose substantially," "high," and "substantial increase." The term "fertile ground" to describe gold investment is also figuratively positive. The consistent use of positive descriptors could unintentionally sway the reader's opinion.
Bias by Omission
The article focuses heavily on positive aspects of gold market performance, potentially omitting negative factors or counterarguments that could provide a more balanced perspective. While it mentions a decline in jewelry and technological demand, the analysis of these factors is brief and could benefit from more in-depth exploration. The article also doesn't discuss potential risks associated with investing in gold, such as price volatility or geopolitical instability.
False Dichotomy
The article presents a largely positive view of gold investment, implicitly suggesting it is a sound strategy without fully acknowledging the complexities and risks involved. There's no explicit mention of alternative investment options or potential downsides to the current market trends.
Gender Bias
The article does not exhibit any overt gender bias in its language or representation. However, it lacks data on gender demographics within the various sectors of the gold market (i.e., investors, jewelry buyers, etc.) which could be useful for a more comprehensive analysis.
Sustainable Development Goals
Increased gold investment, particularly through ETFs, can lead to a more equitable distribution of wealth, although the benefits may not be evenly distributed across all socioeconomic groups. The report highlights strong investment demand driven by factors like geopolitical tensions and fluctuating US trade policy. These factors disproportionately impact vulnerable populations, and gold