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Global Tourism Trends: Adventure and Nature Rise
Analysis of global tourism trends reveals rising interest in adventure and nature tourism, shifts in traveler preferences, and growth projections.
Greek
Greece
LifestyleTourismTravelNatureAdventureTrends
Tourism EconomicsOxford EconomicsWtm
- What factors are driving the anticipated growth in global tourism spending?
- Global tourism spending is projected to exceed \$5.5 trillion in 2024, a 24% increase from 2019, driven by the rise of the global middle class seeking new experiences.
- What types of tourism are showing increased popularity according to the report?
- The report reveals a rising interest in adventure (29%) and nature/rural tourism (34%), suggesting a move beyond traditional sun-and-sea holidays.
- How has the performance of Greek tourism been recently, and what changes are being observed?
- While Greek tourism thrived in sun-and-sea destinations during peak summer months, recent data suggests shorter trips and increased visits to urban areas like Athens and Thessaloniki, indicating changing travel patterns.
- How are changing consumer preferences impacting the types of travel experiences being sought?
- The WTM report highlights the emergence of wealthier consumers globally, leading to shifts in traditional travel patterns; some travelers seek more adventurous and potentially riskier activities like volcano trips and shark cage diving.
- What are the key findings of the Tourism Economics report regarding future trends in global tourism?
- Tourism Economics, a branch of Oxford Economics, predicts further global tourism growth and a shift in traveler preferences, according to the WTM Global Travel Report.