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Greece Promotes Wine Tourism
Greece celebrates World Wine Tourism Day, focusing on boosting its wine tourism through strategic initiatives.
Greek
Greece
LifestyleGreeceTourismMarketingWineCouncil
Wine Tourism CouncilGreek Ministry Of Tourism
George KotseridisSpyros KintziosOlga Kefalogianni
- How is the Greek government promoting wine tourism?
- The Greek Ministry of Tourism is actively promoting wine tourism by investing in special tourism forms and establishing the Wine Tourism Council to connect wine production with tourism and gastronomy.
- What is the main goal of celebrating World Wine Tourism Day in Greece?
- World Wine Tourism Day is celebrated annually on the second Sunday of November, promoting wine tourism and its benefits. This year, it aims to boost Greece's wine tourism by highlighting its wine regions and wineries.
- What strategies does the Wine Tourism Council have for developing the wine tourism sector in Greece?
- The Wine Tourism Council plans to create a network of wine regions and municipalities, promote a designated brand for Greek wine, and leverage winter tourism to further develop wine tourism.
- What marketing and promotional actions are planned to attract international tourists interested in wine?
- Plans for a photo album featuring wineries across different regions and online promotion of collaborations between wineries, hotels, and restaurants are underway to attract global wine enthusiasts to Greece.
- What is the current state of visitor accessibility to wineries in Greece, and what are the proposed improvements?
- Only about 100 out of 1750 wineries in Greece currently have a visitor's mark; therefore, the country needs to enhance its wine tourism sector and use more effective marketing strategies.