europe.chinadaily.com.cn
Huichang Duhao Brand Achieves 1 Billion Yuan in Sales, Driving Rural Revitalization
Huichang Duhao, an agricultural brand in Jiangxi's Huichang county, achieved over 1 billion yuan in sales in two years, boosting rural revitalization through integrated branding, online sales (42 percent of total sales last year), and a five-party operational system that benefits farmers and businesses.
- What is the primary impact of the Huichang Duhao brand on rural revitalization in Huichang county?
- Huichang Duhao, an agricultural brand in Jiangxi province, achieved over 1 billion yuan ($139 million) in sales within two years, significantly contributing to rural revitalization. This success is largely attributed to integrated branding, online sales (42 percent of total sales last year), and targeted marketing efforts in the Guangdong-Hong Kong-Macao Greater Bay Area.
- How does the Huichang Duhao brand's integrated marketing strategy benefit both farmers and businesses?
- The Huichang Duhao brand's success exemplifies a model for rural revitalization by consolidating fragmented agricultural production. By unifying marketing, streamlining supply chains, and guaranteeing procurement prices (e.g., Beibei pumpkins increased from 4 to 6.5 yuan/kg), the brand empowers farmers and enhances product quality.
- What are the potential challenges and opportunities for replicating the Huichang Duhao model in other rural areas?
- The Huichang Duhao model suggests a scalable strategy for rural revitalization. The "five-party operational system," integrating state-owned enterprises, village cooperatives, leading companies, and farmers, facilitates efficient resource allocation and income generation. This system's expansion to other regions could significantly impact agricultural production and rural economic development.
Cognitive Concepts
Framing Bias
The article frames the Huichang Duhao brand as a resounding success story, highlighting its economic contributions and positive impacts on farmers like Lin Weizhong. The positive framing, particularly in the headline and opening paragraphs, emphasizes the program's achievements and downplays potential drawbacks. The selection of quotes reinforces this positive tone.
Language Bias
The language used is largely positive and celebratory. Terms like "substantially contributing," "resounding success," and "remarkable improvements" convey a strong sense of optimism. While not inherently biased, the consistent positive tone might skew the reader's perception of the program's overall impact. More neutral language could provide a more balanced perspective.
Bias by Omission
The article focuses heavily on the success of the Huichang Duhao brand and its contribution to rural revitalization. However, it omits potential negative aspects, such as the environmental impact of increased agricultural production or challenges faced by farmers outside the program. The lack of diverse perspectives could lead to an incomplete understanding of the overall impact of the initiative.
False Dichotomy
The narrative presents a somewhat simplistic view of success, focusing primarily on the positive impacts of the Huichang Duhao brand without acknowledging potential complexities or challenges. The article doesn't explore alternative approaches to rural revitalization or potential limitations of the current model.
Sustainable Development Goals
The Huichang Duhao brand initiative has demonstrably improved the income of farmers like Lin Weizhong, who saw a price increase of over 60% for his pumpkins. This directly contributes to poverty reduction and improved livelihoods in rural communities. The initiative also provides farmers with access to resources and support, furthering economic stability and reducing poverty.