forbes.com
Impactful Giving: Philanthropy Evolves Beyond Charity
Thanksgiving and Giving Tuesday inspire a global movement of purposeful giving, with family offices increasingly seeking measurable returns on donations and younger philanthropists driving innovative approaches.
English
United States
OcorianCanva Foundation
Mackenzie ScottDavid Whyte
- How does the increasing focus on measurable impact in philanthropy change the landscape of charitable giving?
- Thanksgiving, a cherished US tradition, inspires generosity and giving. This year, 67% of family offices expect measurable returns on at least 25% of their donations, reflecting a growing trend towards impactful philanthropy. Giving Tuesday further amplifies this focus on purposeful giving.
- What innovative approaches to philanthropy are gaining traction, and how do they differ from traditional models?
- The increasing emphasis on measurable impact in philanthropy reflects a shift from solely charitable giving to strategic investment in social good. This is evident in the rise of micro-philanthropy and innovative approaches like trust-based philanthropy, which prioritize flexibility and autonomy for nonprofits. Family offices, traditionally associated with large-scale donations, are also embracing diverse giving methods.
- What are the long-term societal impacts of shifting from gratitude as a feeling to gratitude as a proactive action, particularly concerning systemic inequalities?
- Future trends in philanthropy suggest a continued focus on transparency, collaboration, and addressing systemic issues. Younger philanthropists are driving this change, promoting innovative models like venture philanthropy and emphasizing accountability. The ripple effect of generosity, as demonstrated by a UC study, will likely further encourage widespread participation in philanthropic activities.