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Influencer Agency Seeks Global Reach

Magali Berdah's plans to internationalize her influencer agency, Shauna Events, and the role of non-verbal content in achieving global online success.

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French

France

EntertainmentCelebritiesSocial MediaDigital MarketingInfluencersOnline ContentInternationalization

Shauna Events

Magali BerdahCristiano RonaldoSelena GomezLionel MessiJustin BieberKylie JennerDwayne JohnsonKhaby LameCharli D'amelioRowan AtkinsonTibo Inshape

What strategies is Magali Berdah employing to internationalize her influencer agency, Shauna Events?: Magali Berdah, known as the "pope of influencers", is seeking to internationalize her agency, Shauna Events, to recover from past scandals and legal issues.
How does the use of non-verbal or minimally verbal content contribute to the global reach of online creators?: Content creators who use visuals and minimal dialogue can more easily transcend language barriers and achieve global popularity, as seen with Khaby Lame and Charli D'Amelio on TikTok.
Why is it difficult for solely web-based celebrities to achieve international recognition compared to celebrities from other fields?: Many top international celebrities are not primarily known for their online presence; instead, they're established figures in sports, music, acting, or fashion.

Cognitive Concepts

3/5

Framing Bias

The article frames Magali Berdah's internationalization strategy as a solution to past controversies, potentially overlooking other underlying issues or alternative approaches.

2/5

Language Bias

The language used to describe Magali Berdah ("papess of influencers") and her strategy is somewhat subjective and might reflect a particular perspective on her career.

3/5

Bias by Omission

The article focuses heavily on the success of silent or minimally verbal online content without sufficiently addressing potential counterarguments or alternative strategies for international success.

2/5

False Dichotomy

The article implies a false dichotomy between verbal and non-verbal content for international success, neglecting other factors like cultural relevance and audience engagement.

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