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Italian Christmas Spending Trends 2024
Survey reveals Italian Christmas spending trends, challenges, and strategies amidst economic uncertainty.
Italian
Italy
EconomyLifestyleChristmasRetailShoppingConsumer
Accenture
- What challenges are consumers facing in the Christmas shopping experience?
- Consumers are experiencing difficulties with information overload, leading to "buyer's block." Many prefer physical stores, familiar brands, or recommendations from friends and family to navigate the overwhelming choices.
- When are many Italians planning to begin their Christmas shopping and why?
- To avoid last-minute rushes, 42% of Italians are planning to start their Christmas shopping in November, taking advantage of Black Friday and Cyber Monday deals.
- What shopping strategies are Italians employing to manage their Christmas spending?
- Many Italians are adopting cautious shopping habits, seeking promotions, comparing prices, and setting budgets; 48% plan to spend less than 280 euros on Christmas gifts.
- What percentage of Italians plan to maintain or increase their Christmas budget this year?
- Despite inflation, 79% of Italians plan to maintain or increase their Christmas spending compared to last year, a significant rise from 11% in 2023.
- How are consumers attempting to overcome the challenges of information overload and complicated purchasing processes?
- The complexity of online purchasing processes, including multiple steps to complete an order, is adding to consumer stress and concerns about potential buyer's remorse.