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Italian Winter Tourism 2024/2025: Growth and Trends
Analysis of Italian winter tourism trends for the 2024/2025 season, including growth projections, price increases, top destinations and changing activity preferences.
Italian
Italy
LifestyleItalyTourismWinter SportsTravel TrendsPrice Increases
JfcOsservatorio Italiano Del Turismo MontanoSkiarea Campiglio-Dolomiti Del Brenta
Massimo Feruzzi
- What are the price increases for winter sports services?
- Prices for various winter sports services are increasing: hotels (+5.1%), skipasses (+6.2%), ski schools (+6.9%), and restaurants (+8.1%). A week-long trip costs 1453 euros for an adult and 3720 euros for a couple with one child.
- Which are the top ski destinations and resorts in Italy?
- Cortina d'Ampezzo tops the list of the best 25 ski destinations, followed by Madonna di Campiglio, Livigno, Cervinia, Ortisei, and Courmayeur. The Skiarea Campiglio-Dolomiti del Brenta is the most popular ski resort.
- How are the preferences of tourists in terms of activities changing?
- Although alpine skiing remains the most popular activity, the average time spent skiing daily has decreased from almost 6 hours pre-pandemic to 4 hours and 20 minutes. Other mountain activities like ski mountaineering are growing in popularity (+68.7%).
- How will the number of Italian tourists change compared to the previous season?
- While international tourism is booming, particularly from Poland, the UK, the USA, and the Czech Republic, the number of Italian tourists is expected to decrease by 4.2% compared to the last season.
- What is the projected growth of Italian winter tourism in the 2024/2025 season?
- The Italian winter tourism is expected to grow by 4.2% in the 2024/2025 season, reaching an estimated turnover of 11.674 billion euros. This is driven by a 7.5% increase in international tourists and a 5.9% rise in average prices.