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Italy's Booming Secondhand Market

Analysis of the booming secondhand market in Italy, focusing on the different types of online platforms and brand strategies.

Read original article in Italian

Italian

Italy

EconomyTechnologyItalyE-CommerceLuxury BrandsOnline PlatformsSustainable ConsumptionSecondhand Market

Bva DoxaSubitoVintedEbayWallapopFacebookDepopGreenchicVestiare CollectiveBalenciagaGucciZaraIkeaH&M

None Mentioned By Name

What are the driving forces behind the growth of the secondhand market in Italy?: Four main types of platforms exist: generalist platforms (eBay, Subito.it); vertical platforms specializing in specific sectors (Vinted, Depop); luxury brand websites (Balenciaga, Gucci); and accessible brand websites (Zara, Ikea).
What are the main types of online platforms involved in the Italian secondhand market?: The secondhand market is booming in Italy, reaching a value of €26 billion. This growth has attracted investors and spurred the creation of various online platforms for buying and selling used goods.
What are the strategies employed by luxury and accessible brands to participate in the secondhand market?: These platforms cater to diverse needs, from decluttering and budget-friendly shopping to brand loyalty programs and sustainability initiatives. The competition is intensifying, with brands entering the market to capture share and promote sustainability.

Cognitive Concepts

3/5

Framing Bias

The article frames the secondhand market's growth overwhelmingly positively, highlighting its economic benefits and the innovative strategies of companies without extensively discussing potential drawbacks.

2/5

Language Bias

The language used is generally neutral, but the positive tone towards the growth of the secondhand market could be considered a subtle bias.

3/5

Bias by Omission

The article focuses primarily on the positive aspects of the secondhand market's growth and the various platforms involved, omitting potential downsides like scams, environmental impact of shipping and the negative aspects of fast fashion.

Sustainable Development Goals

Responsible Consumption and Production Positive

Direct Relevance

The growth of the secondhand market promotes responsible consumption and production by extending the lifecycle of products, reducing waste, and encouraging more sustainable consumption patterns. Brands' involvement reinforces this by incorporating pre-owned items into their offerings.

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