Laikansuba: Reinterpreting Classic Chinese Literature for a New Generation

Laikansuba: Reinterpreting Classic Chinese Literature for a New Generation

europe.chinadaily.com.cn

Laikansuba: Reinterpreting Classic Chinese Literature for a New Generation

Li Yuan's Laikansuba reinterprets classic Chinese literary works into short films, gaining 80 million views for its first video and 2.5 million followers in under a year on platforms like Douyin, Kuaishou, Xiaohongshu, and Bilibili, primarily attracting viewers aged 18-23.

English
China
TechnologyArts And CultureNostalgiaSocial Media MarketingDigital MediaContent CreationChinese LiteratureShort Films
Zhejiang Sci-Tech UniversityYibin University
Li YuanZhu ZiqingShu Jiahui
How does Laikansuba's use of untrained actors contribute to the authenticity and appeal of its videos?
Laikansuba's success stems from connecting classic literature with relatable modern experiences. The series resonates with young audiences (18-23) by portraying familiar themes of family relationships in a fresh way, garnering 2.5 million followers in under a year across major Chinese social media platforms.
What is the impact of Laikansuba's unique approach to reinterpreting classic Chinese literature on its young audience?
Li Yuan, a 26-year-old digital media graduate, created Laikansuba, a video account reinterpreting classic Chinese literary works. Inspired by her own family experience and the essay "The View of Father's Back," their first short film garnered 80 million views. The account's success led to an ongoing series.
What are the potential future implications of Laikansuba's success for the way classic literature is presented and consumed by younger generations in China?
Laikansuba's impact lies in its ability to bridge generational gaps and foster emotional connections through classic literature. By showcasing authentic performances from untrained actors, it challenges conventional acting styles and establishes a unique approach to storytelling. The platform's future success hinges on consistently delivering fresh and engaging interpretations that resonate with its young audience.

Cognitive Concepts

2/5

Framing Bias

The narrative frames the story as a success story, highlighting the positive reception and impact of Laikansuba. This positive framing might overshadow any potential challenges or limitations of the project. The emphasis is placed on the personal journeys and creative process of the individuals involved, rather than a critical analysis of the reinterpreted stories themselves.

1/5

Language Bias

The language used is largely neutral and descriptive. There are no overtly loaded or biased terms. Words such as "amazing," "struck a chord," and "success" convey positive sentiment, but are relatively common and not overly subjective.

3/5

Bias by Omission

The article focuses heavily on Li Yuan and Shu Jiahui's personal journeys and the success of their project, but it omits discussion of potential criticisms or alternative interpretations of their work. It also doesn't explore the broader context of Chinese education or the impact of these classic literary works on Chinese society as a whole. This omission limits the reader's ability to fully assess the significance of Laikansuba and its reception.

Sustainable Development Goals

Quality Education Positive
Direct Relevance

The initiative uses classic literature from Chinese textbooks to create short films, promoting engagement with education and cultural heritage. The high viewership demonstrates its success in reaching a young audience and potentially fostering a renewed appreciation for classic literature and storytelling, enriching their educational experience beyond the classroom.