independent.co.uk
Lake Como's Canned Air Souvenir
Lake Como now sells canned air as a quirky souvenir, sparking mixed reactions among locals and tourists.
English
United Kingdom
LifestyleItalyTourismTravelProductSouvenir
The IndependentCnn
Davide AbagnaleGeorge ClooneyMadonnaAlessandro Rapinese
- What is Lake Como Air and how much does it cost?
- Lake Como Air is a new souvenir being sold in Lake Como, Italy. It consists of a can of air from the lake, priced at \u20ac9.90.
- Who created Lake Como Air, and what was their goal?
- The canned air is the brainchild of Davide Abagnale, a marketing specialist who also sells Lake Como posters online. He created it as an easily transportable and unique souvenir for tourists.
- What is the reaction of the mayor of Como to this new product?
- The mayor of Como, Alessandro Rapinese, expressed mixed feelings about the product. While acknowledging its novelty, he prefers tourists to purchase traditional local products instead.
- Is selling canned air a novel idea? Are there any similar examples?
- Selling bottled air as a souvenir is not new; other tourist hotspots, including Naples, Iceland, and some UK coastal towns, have done it. One Canadian company saw significant profit selling Rocky Mountain air to Chinese customers.
- Where can you buy Lake Como Air, and what is the rationale behind the sales strategy?
- The cans of Lake Como air are sold in local shops around the lake, not online. This is to encourage visitors to actually visit the Lake Como area itself.