forbes.com
LinkedIn DMs: A Growth Strategy Outperforming Posts
A LinkedIn expert reveals how actively engaging in direct messages (DMs) instead of solely relying on posts quadrupled their following to 38,000 in 18 months, securing numerous clients through personalized interactions and uncovering valuable market insights.
- What is the primary benefit of actively engaging with LinkedIn direct messages compared to relying solely on post engagement?
- Many business owners neglect LinkedIn direct messages (DMs), missing opportunities for growth. A LinkedIn expert quadrupled their following to 38,000 in 18 months by actively engaging in DMs, securing clients through these interactions rather than solely relying on posts.
- What are the long-term implications for businesses that consistently prioritize and nurture relationships through LinkedIn direct messaging?
- Ignoring LinkedIn DMs is a missed opportunity for business growth. By proactively engaging in conversations, businesses can uncover valuable market insights from customers and potential clients, leading to product improvements, pivots, and breakthroughs. Personalized communication fosters trust and builds stronger relationships, ultimately driving business success.
- How can business owners leverage LinkedIn connection requests and comments to cultivate meaningful relationships and generate business opportunities?
- The article contrasts the limited reach of LinkedIn posts (potentially 500 views) with the direct access of DMs, advocating for proactive messaging of profile viewers and personalized connection requests. This strategy transforms casual connections into valuable business relationships and increases the acceptance rate of connection requests threefold.
Cognitive Concepts
Framing Bias
The article frames LinkedIn DMs as a superior networking method, emphasizing its benefits while downplaying potential challenges. The headline and opening paragraphs immediately establish this positive framing. For example, the phrase "smartest founders are building empires one conversation at a time" sets a strong, success-oriented tone.
Language Bias
The language used is informal and encouraging, employing phrases like "slide into someone's DMs" and "master your growth." While this tone makes the article engaging, it could be perceived as less professional and might not resonate with all readers. The use of lowercase in examples also departs from standard professional communication norms.
Bias by Omission
The analysis focuses heavily on the benefits of using LinkedIn DMs for business growth, potentially omitting the drawbacks or downsides such as the time commitment, the risk of seeming intrusive, or the possibility of receiving negative responses. It also doesn't discuss alternative networking strategies.
False Dichotomy
The article presents a false dichotomy by contrasting the LinkedIn feed (a lottery) with DMs (guaranteed connection). While DMs offer a higher chance of engagement, the article exaggerates the unreliability of the feed and ignores other engagement strategies.
Sustainable Development Goals
The article emphasizes strategies for leveraging LinkedIn to build business relationships and acquire clients. This directly contributes to economic growth by promoting business development and job creation through effective networking. The focus on personalized communication and relationship building enhances business success, leading to increased employment opportunities and economic prosperity.