forbes.com
LinkedIn Engagement: Visual Content and Vertical Videos Drive Results in 2024
In 2024, LinkedIn saw document/collage posts and photos achieve top engagement, while vertical videos also significantly boosted results, highlighting the platform's preference for visual and interactive content.
- What types of LinkedIn posts currently yield the highest engagement rates?
- "LinkedIn users share 2 million posts daily, but engagement varies widely. Document and collage posts, along with photos, currently achieve the highest engagement rates.", "Vertical videos also significantly boost engagement, exceeding the median.", "Data from 2024 reveals that certain post types consistently outperform others on the platform."
- How can businesses leverage diverse content formats to maximize reach and engagement on LinkedIn?
- "The data shows a clear preference for visual content and practical advice. Users respond positively to behind-the-scenes glimpses, tutorials, and polls that encourage interaction.", "This suggests a demand for authentic, valuable content that fosters community engagement, rather than solely promotional material.", "Understanding audience preferences is key; diverse content caters to various learning styles and engagement levels."
- What future trends and adaptations will be necessary for sustained success on LinkedIn's evolving platform?
- "Future success on LinkedIn will depend on adapting to evolving trends and platform algorithms. Continuous experimentation and data analysis are crucial for optimizing content strategy.", "The increasing importance of video suggests a shift towards more dynamic and easily consumable content formats.", "Brands must focus on building relationships, offering value, and leveraging insights from user interactions to maintain relevance."
Cognitive Concepts
Framing Bias
The article is framed as a solution-oriented guide to improving LinkedIn engagement. This framing prioritizes actionable advice over a more balanced exploration of the platform's various content strategies. The focus on what 'wins' might encourage readers to exclusively pursue those methods, potentially neglecting other valid approaches.
Language Bias
The language used is largely positive and encouraging, aiming to motivate the reader. However, phrases like "Marketing bros" and "LinkedIn gurus" could be viewed as slightly loaded or informal. While not inherently biased, they could be replaced with more neutral terms for improved professionalism. The use of 'win' is frequent and may be seen as somewhat biased toward success.
Bias by Omission
The article focuses heavily on content that performs well on LinkedIn, potentially omitting less successful strategies or alternative approaches. There is no mention of the effectiveness of text-only posts, for instance, or the role of paid promotion. This omission might limit the reader's understanding of a broader content strategy.
False Dichotomy
The article presents a somewhat false dichotomy by suggesting that only certain content types 'work' on LinkedIn, implying that others are inherently unsuccessful. While some content performs better, this oversimplifies the complex factors influencing engagement, such as audience targeting, posting times, and overall content quality.
Sustainable Development Goals
The article focuses on strategies to increase engagement on LinkedIn, a platform used by professionals for networking and career advancement. Improved engagement can lead to increased visibility for businesses and individuals, potentially boosting their professional prospects and economic opportunities. The advice provided on creating effective content directly contributes to better career outcomes and business growth.