bbc.com
Lockdown Laughs Turn into Family Business Success
A Cambridgeshire family's March 2020 lockdown TikTok dance video went viral, leading to a successful social media brand, "The Famileigh," employing the family and resulting in a podcast, "Like Father Like Sons," despite facing online hate.
- How did a family's viral lockdown TikTok video translate into a full-time family business and substantial online following?
- The Leigh family from Cambridgeshire, UK, turned a lockdown dance video into a thriving social media business, "The Famileigh," boasting 2.3 million TikTok and one million Instagram followers. Their success led to full-time employment for sons Harrison and Travis, and part-time for dad Paul, who left his previous job. The family's content, featuring jokes, skits, and dance routines, generates significant income.
- What strategies did The Famileigh employ to maintain their online popularity and grow their brand across multiple platforms?
- The Leigh family's journey exemplifies the potential for viral social media content to translate into substantial financial success and family business. Their initial viral video spurred consistent content creation, leading to a large and engaged following and a sustainable income stream that supports the entire family. This demonstrates the power of consistent, high-quality content in building a successful online brand.
- What are the long-term implications of The Famileigh's success, considering the potential for both further growth and the challenges of maintaining a family business in the digital age?
- The Famileigh's success highlights the evolving landscape of digital media and its potential for economic opportunity. Their transition from a viral sensation to a multi-platform business, including a podcast, suggests a potential path for other families seeking to monetize their online presence. The family's challenges with online hate also underscore the need for robust online safety measures.
Cognitive Concepts
Framing Bias
The framing is largely positive, focusing on the family's success and resilience. The headline, "Family viewing: How the Leighs turned lockdown laughs into TikTok treasure," is upbeat and emphasizes their achievement. However, the article also acknowledges the negative aspects, such as online hate and death threats, which prevents it from being overly simplistic. The positive framing is justifiable given the overall focus on their success story.
Sustainable Development Goals
The Leigh family successfully transformed their lockdown hobby into a thriving family business, creating full-time employment for two sons and part-time for the father. This demonstrates the potential of digital platforms for economic growth and job creation, aligning with SDG 8 targets on promoting sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.