usa.chinadaily.com.cn
L'Oreal's Deep Commitment to China Highlighted at CIIE
L'Oreal's seven-year presence at CIIE showcases its enduring commitment to the Chinese market, marking its evolution from exhibitor to partner amidst China's growing consumer sophistication.
English
China
International RelationsChinaTradeInternational TradeBusinessCosmetics
L'orealCiieL'oreal China
Jean-Paul Agon
- How has L'Oreal's role at the CIIE evolved over the years?
- L'Oreal's presence at the CIIE has evolved from exhibitor to investor and partner, leveraging the expo's impact to fuel its growth and investments in China.
- What is the current status of China as a market for L'Oreal?
- China has become L'Oreal's second-largest market, driven by the company's long-term commitment and adaptation to the increasingly sophisticated Chinese consumer base.
- How does Jean-Paul Agon describe the uniqueness and importance of CIIE?
- The CIIE is unique globally, providing L'Oreal with an annual platform to showcase its products and innovations to the Chinese public and strengthen its market presence.
- What is the special significance of this year's participation in relation to the history of L'Oreal?
- This year's CIIE marks L'Oreal's 60th anniversary of diplomatic relations with China, further signifying the company's deep-rooted connection and significant contributions to the country's economic landscape.
- What is the significance of L'Oreal's continuous participation in the China International Import Expo?
- L'Oreal's consistent participation in the China International Import Expo (CIIE) for seven years demonstrates its strong commitment to the Chinese market and the Sino-French relationship.