zeit.de
Low Interest in Refurbished Smartphones in Germany
A Vodafone survey reveals that only 25% of German consumers have purchased a refurbished smartphone, compared to higher percentages in France (38%), UK (33%), Sweden (27%), and Spain (28%), highlighting a cultural difference and concerns about battery life and warranties.
- What are the key factors contributing to the relatively low adoption of refurbished smartphones in Germany compared to other European countries?
- The lower adoption rate in Germany is attributed to a weaker tradition of buying used products compared to France and the UK. Concerns about battery life and warranties also deter potential buyers, although a Vodafone survey indicates these concerns are often unfounded, with repeat purchases common among initial buyers. Younger demographics show significantly higher interest than older ones.
- How are companies like Rebuy responding to the growing market for refurbished electronics, and what are the broader economic and environmental implications?
- Companies like Rebuy are experiencing significant growth in refurbished smartphone sales, with a low double-digit percentage increase in the first eight months of 2025. This trend is driven by increasing consumer interest in price savings and sustainability. The company's profitability demonstrates the market viability and aligns with broader societal shifts towards more sustainable consumption patterns.
- What are the criticisms leveled against mobile network operators' involvement in the refurbished smartphone market, and what are the potential implications for the future of sustainable consumption in this sector?
- Critics argue that mobile network operators' promotion of refurbished smartphones is hypocritical, given their continued emphasis on new device sales and contributions to consumer waste through bundled offers. The limited availability of refurbished options suggests a lack of commitment to genuine sustainability. Advocates call for refurbished devices to become the primary, not a secondary, option to promote more ethical and environmentally friendly consumption habits.
Cognitive Concepts
Framing Bias
The article presents a balanced view of the refurbished smartphone market in Germany, highlighting both the low adoption rate and the growing potential. While it mentions concerns about battery life and warranties, it also presents counterarguments from industry experts and companies like Rebuy, suggesting a neutral stance. The inclusion of both positive and negative perspectives, along with statistics from various countries, avoids overly emphasizing one viewpoint.
Language Bias
The language used is largely neutral and objective. Terms like "refurbished" are clearly defined, and the article avoids loaded language when describing the opinions of different stakeholders. The use of quotes from industry experts and environmental activists provides diverse perspectives without editorial bias.
Bias by Omission
The article could benefit from including data on the environmental impact of producing new smartphones versus refurbishing old ones. Additionally, a more in-depth analysis of the regulations and policies influencing the "right to repair" in Europe could provide more context. The article also omits discussion about the potential for counterfeit or low-quality refurbished devices, a relevant concern for consumers.
Sustainable Development Goals
The article focuses on the increasing market for refurbished smartphones in Europe. This directly relates to SDG 12 (Responsible Consumption and Production) by promoting the reuse and recycling of electronic devices, reducing electronic waste, and extending the lifespan of products. The growth of companies like Rebuy demonstrates a shift towards more sustainable consumption patterns. The concerns about battery life and warranties highlight challenges in promoting refurbished products, but the overall trend is positive for sustainable consumption.