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Made in France's Post-Olympics Appeal
An OpinionWay survey reveals that the Paris 2024 Olympics increased international interest in French products, although challenges like visibility and job security in France remain.
French
France
SportsFranceEconomic OutlookManufacturingFrench ProductsInternational MarketConsumer Survey
OpinionwayCci FranceCgtMichelin
Sophie Binet
- What are the key factors contributing to the international appeal of French products?
- French products are valued for their quality and prestige; cosmetics are popular in Germany and Italy, while jewelry and textiles are favored in China, and food and beverages in the US.
- What percentage of consumers in the surveyed countries have consumed French products?
- A survey shows that almost all Chinese respondents (97%) had consumed French products, followed by 85% of Italians, 76% of Germans, and 65% of Americans.
- What are the main concerns regarding the future of "Made in France" production and employment?
- The study highlights the need to increase the visibility of French products abroad to capitalize on the positive image created by the Olympic Games and to address potential job losses in French manufacturing sectors.
- How did the Paris 2024 Olympics influence the international perception of "Made in France" products?
- The 2024 Paris Olympics and Paralympics boosted the appeal of "Made in France" products internationally, particularly in the US, China, Germany, and Italy.
- What are the major challenges facing "Made in France" in maintaining its international competitiveness?
- While there's significant international interest in French products, challenges remain, including improving product visibility in target markets and maintaining domestic production in the face of economic challenges.