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Marca 2025: Record Growth and Global Expansion in Private Label
The 21st edition of Marca, a private label trade show, will take place in Bologna, Italy from January 14-16, 2025, featuring 1300 companies (+23% from 2024) across 35,000 square meters (+26%), with international buyers and events focusing on sustainability.
- What is the significance of Marca 2025's growth and international expansion for the global food retail industry?
- The 2025 Marca trade show in Bologna, Italy, will be the largest yet, with 1300 companies (+23% from 2024) exhibiting across 35,000 square meters (+26%). This reflects the growing importance of private-label brands in modern distribution, offering solutions for consumers and connecting retailers with food producers. International expansion is also evident, with Marca events planned in Poland and China.
- How does Marca facilitate connections between retailers and producers, and what is the impact on addressing consumer needs and industry trends?
- Marca's success stems from its ability to address current industry trends by directly connecting major retailers with numerous producers. The show's expansion, including an extra day and international editions, highlights its significance in the global food and retail sector. The presence of international buyers from countries like the US, Canada, and Japan reinforces this global reach.
- What are the long-term implications of Marca's emphasis on sustainability for the future of private-label brands and the broader food retail sector?
- The focus on sustainability, a key challenge for retailers and producers, is integrated throughout Marca 2025. Events addressing sustainability reporting and digital solutions for measuring and communicating sustainability in a B2B2C context point to a future where these practices are central to the industry's operations. International expansion into new markets indicates future growth potential and increased global influence for private label brands.
Cognitive Concepts
Framing Bias
The narrative emphasizes the success and growth of Marca, using positive language and highlighting the participation of major international players. Headlines and introductory statements focus on the expansion and international reach of the event, potentially overlooking other important aspects of the private label industry. The inclusion of quotes from the president of BolognaFiere further reinforces this positive framing.
Language Bias
The article employs predominantly positive and enthusiastic language, describing Marca as a "strategic tool", highlighting its "success", and praising the "great enthusiasm" of participants. While this tone might be appropriate for promotional material, it lacks the objectivity expected in neutral reporting. For example, instead of 'great enthusiasm', a more neutral term such as 'positive response' could be used.
Bias by Omission
The article focuses heavily on the positive aspects of Marca and its growth, potentially omitting challenges or criticisms faced by the event or the private label industry. It doesn't mention any negative feedback or struggles encountered by exhibitors or buyers. While this might be due to space constraints, the absence of counterpoints could lead to an incomplete picture.
False Dichotomy
The article presents a largely positive view of private label brands as a solution to family difficulties and a bridge between retailers and producers, without acknowledging potential drawbacks or alternative approaches to addressing these issues. The focus is heavily on the success of Marca, which might overshadow other methods or solutions.
Sustainable Development Goals
The article highlights Marca, a trade show connecting retailers with producers, focusing on sustainable practices, innovation in packaging and supply chain, and compliance with EU sustainability regulations. The emphasis on sustainable supply chains, innovative packaging, and the inclusion of workshops on sustainability reporting directly contributes to responsible consumption and production.