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MasPanadas: Empanadas, Jobs, and a Growing Success Story

A Maryland company, MasPanadas, is experiencing rapid growth by producing high-quality empanadas while creating job opportunities and a supportive work environment for mainly Hispanic immigrant women.

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English

United States

Labour MarketLatin AmericaBusinessCultureCommunityFoodGrowth

MaspanadasCostcoWholefoodsGiantMom’s Organic Market

Margarita WomackAlonso FernándezSandra GutierrezCarmen Mariela Sis

What is the history and evolution of empanadas?: Empanadas originated in Spain after the Muslim conquest, with the original recipe including fish, olives, raisins, and spices. Over time, indigenous and African influences in Latin America adapted the recipes to include corn, yuca, plantains, and diverse fillings, creating regional variations.
How does MasPanadas treat and support its employees?: MasPanadas prioritizes its employees, primarily Hispanic immigrant women, providing benefits like English lessons and professional development, promoting a supportive work environment and fostering employee loyalty and a sense of ownership.
What is the origin story of MasPanadas and its founder?: Margarita Womack, a PhD scientist, founded MasPanadas, a frozen empanada brand, fulfilling her dream of combining her love for food and science. The company is experiencing significant growth and success, expanding its operations and distribution.
What are the challenges and successes of MasPanadas' growth?: Despite initial challenges with financing and scaling production, MasPanadas has achieved significant growth, expanding its distribution to major supermarkets and increasing production to meet demand. Womack plans to expand the product line to include breakfast and sweet empanadas.
Why are empanadas becoming increasingly popular in the United States?: MasPanadas' success is driven by the delicious, portable, and affordable nature of empanadas, making them popular in the US. The company's focus on high-quality ingredients and efficient production contributes to its growth.

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