Mattel's "Wicked" Doll Packaging Error

Mattel's "Wicked" Doll Packaging Error

nbcnews.com

Mattel's "Wicked" Doll Packaging Error

Mattel's "Wicked" dolls packaging contained a misprinted URL leading to an inappropriate website.

English
United States
EntertainmentMovieErrorPackagingToyWebsite
MattelUniversal PicturesNbc UniversalNbc NewsTargetAmazonKohl's
Cynthia ErivoAriana Grande
How was the mistake discovered?
The error was discovered after photos of the misprinted packaging circulated online following the film's premiere, with fans expressing outrage and criticism of Mattel.
What was Mattel's response to the error?
Mattel acknowledged the mistake, expressed regret, and advised consumers to obscure or discard the packaging. They also stated they are taking steps to rectify the issue.
Where are the "Wicked" dolls being sold?
The dolls, based on the characters from the "Wicked" movie, are sold at various retailers, including Target, Amazon, and Kohl's. Universal Pictures has been contacted for comment.
How did the stars of "Wicked" react to the dolls?
Cynthia Erivo and Ariana Grande, who star in the film, previously expressed excitement about the dolls being created in their likeness.
What was the error found on the packaging of Mattel's "Wicked" dolls?
Mattel's "Wicked" dolls packaging contained a misprinted website URL, directing customers to an adult-oriented site instead of the official movie website.