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Meta Cuts EU Subscription Prices

Meta cuts prices of ad-free Facebook and Instagram subscriptions in EU to comply with regulations.

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European UnionData PrivacyMetaEu RegulationsPrice ReductionSubscriptions

MetaEuropean UnionFacebookInstagram

Nick CleggPedro Pavón

How does Meta's price reduction relate to EU regulations?: Meta's decision to lower subscription prices and offer a free ad-supported option reflects the company's response to EU regulations aimed at curbing anti-competitive practices and protecting user data. This demonstrates the impact of EU regulations on tech companies operating within the region.
What are the new prices for Meta's ad-free subscriptions in the EU?: The price drop is from \u20ac9.99 to \u20ac5.99 for desktop users and from \u20ac12.99 to \u20ac7.99 for iOS and Android users. EU users also have the option of free access with limited-data based ads, which may be less relevant.
How have EU regulations affected the launch of Meta's services in Europe?: EU regulations have slowed down the rollout of Meta's services compared to other regions. For example, the Threads app was delayed by almost six months in the EU. This highlights the challenges faced by companies in complying with EU regulations.
What is Meta's perspective on the impact of EU regulations on its business model?: Meta's global policy director, Pedro Pavón, believes personalized ads are crucial for a free internet and expects most users will still prefer that service. However, the company's actions show it's willing to adapt to the stricter regulatory landscape of the EU.
Why did Meta reduce the price of its ad-free subscriptions in the European Union?: Meta reduced the price of its ad-free Facebook and Instagram subscriptions in the EU by 40% to meet regulatory demands. This follows previous fines for violating EU data privacy laws and is part of a broader effort to comply with stricter regulations.

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