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Minors Exposed to Cosmetic Ads on TikTok

Investigation reveals minors are exposed to botox and filler ads on TikTok, despite regulations prohibiting it.

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Dutch

Netherlands

HealthNetherlandsGender IssuesSocial MediaRegulationAdvertisingCosmeticsMinors

Nos StoriesTiktokNederlandse Reclame Code CommissieNederlandse Vereniging Cosmetische Geneeskunde

Anne-Mette HermansArcadia

What is TikTok's response to the issue?: TikTok acknowledges that its system isn't foolproof and that minors might encounter inappropriate ads. Although they claim to be improving their systems, there are still issues with filtering out advertisements aimed at underage users.
What is the main issue highlighted in the news report?: Minors are being exposed to botox advertisements on TikTok, despite regulations prohibiting such targeted advertising towards those under 18. This is concerning because it normalizes cosmetic procedures and can negatively impact young people's self-esteem.
What is the response of the Dutch Association of Cosmetic Medicine?: The Dutch Association of Cosmetic Medicine expressed concern about clinics and doctors not adhering to advertising rules, highlighting the unacceptability of targeting minors with advertisements for cosmetic treatments.
How did NOS Stories discover that companies were targeting minors with ads?: Several companies were found to be targeting teenagers aged 13-17 with ads for cosmetic procedures on TikTok, a violation of the Dutch advertising code. The NOS Stories investigation revealed this by using TikTok's Ads Library.
What are the consequences of young people viewing advertisements for cosmetic procedures?: The impact of online content promoting cosmetic procedures is significant; young people are more likely to consider such treatments when exposed to these ads, often leading to insecurity and a desire to undergo procedures themselves.

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