forbes.com
Netflix Effect: Streaming Giant Resurrects Shows, Boosts Viewership
Nielsen's report highlights Netflix's impact on reviving older shows like "Suits" (57.7 billion viewing minutes on Netflix vs. 51.1 billion on USA Network) and boosting current shows like "Fire Country," whose Paramount+ premiere viewership increased by 55% after its first season appeared on Netflix.
- What is the primary impact of Netflix on television viewership, as demonstrated by specific examples from Nielsen's report?
- Nielsen's report reveals Netflix's significant impact on extending the lifespan and viewership of TV shows and movies. For example, "Suits" accumulated 57.7 billion viewing minutes on Netflix and Peacock in just six months, surpassing its entire eight-season run on USA Network (51.1 billion minutes). This success led to a spin-off series, "Suits LA.
- How does Netflix's streaming model affect the viewership of shows airing on other platforms, and what are the implications for the television industry?
- Netflix's streaming power is evident in its ability to boost viewership of both past and currently airing shows. "Riverdale's" second season on The CW saw a 50% increase in viewing minutes after its first season became available on Netflix. Similarly, "Lucifer" experienced a dramatic increase in viewership on Netflix compared to its run on Fox, leading to a three-season renewal.
- What are the long-term implications of Netflix's influence on television programming, including the potential for future trends and changes in production and distribution?
- Netflix's influence extends beyond reviving older content; it significantly impacts the performance of shows still airing on other platforms. The premiere episode of "Fire Country's" third season on Paramount+ saw a 55% increase in viewership after its first season was added to Netflix. This highlights Netflix's ability to attract new audiences and expand the reach of television programs.
Cognitive Concepts
Framing Bias
The framing consistently highlights the positive effects of Netflix on viewership, using strong positive language ("resurrect," "grow the popularity," "perfect binge show") and showcasing examples of substantial viewership increases. The headline (if there was one) likely emphasized the positive impact of Netflix. This framing may unintentionally lead readers to overestimate the consistent positive impact of Netflix on all shows.
Language Bias
The language used is largely positive and celebratory towards Netflix's impact. Words like "resurrect," "boom," "perfect binge show," and phrases like "audience windfall" contribute to an overwhelmingly positive tone. While descriptive, these terms lack the neutrality expected in objective reporting. More neutral alternatives include 'increase viewership,' 'boost popularity,' 'enhance audience engagement.'
Bias by Omission
The analysis focuses primarily on the positive impact of Netflix on viewership, potentially omitting negative consequences or alternative perspectives. For instance, it doesn't discuss potential financial impacts on original networks or the implications of increased streaming on production costs. The report also doesn't explore the potential for Netflix's algorithm to disproportionately promote certain shows, thus limiting exposure for others.
False Dichotomy
The analysis presents a somewhat simplistic view of the relationship between linear television and streaming, implying a direct causal relationship between Netflix availability and increased viewership without fully accounting for other factors like marketing, critical acclaim, or audience word-of-mouth. The narrative framing might inadvertently downplay the complex interplay of factors contributing to a show's success or failure.
Gender Bias
The analysis mentions Meghan Markle's involvement in "Suits" but focuses on her title ("future Duchess of Sussex") rather than her acting performance or contribution to the show's success. This could be interpreted as a subtle form of gender bias, emphasizing her personal life rather than professional achievements. The report does not focus on the gender of actors or creators in the other programs, so it is difficult to fully assess potential bias here.
Sustainable Development Goals
The increased availability of shows through Netflix can increase access to diverse content and potentially enhance educational opportunities for viewers. Shows like Suits, with its legal themes, could indirectly contribute to viewers learning about legal systems.