Oaxaca Threatens Adidas with Lawsuit Over Culturally Appropriated Shoe

Oaxaca Threatens Adidas with Lawsuit Over Culturally Appropriated Shoe

cnn.com

Oaxaca Threatens Adidas with Lawsuit Over Culturally Appropriated Shoe

The Mexican state of Oaxaca is threatening legal action against Adidas over its "Oaxaca Slip-On" shoe, which resembles a traditional huarache sandal from Villa Hidalgo Yalalag, accusing the company of cultural appropriation; Governor Salomón Jara Cruz demands the shoe's withdrawal, dialogue with the community, and public recognition of their design origin.

English
United States
Human Rights ViolationsArts And CultureIndigenous RightsIntellectual PropertyCultural AppropriationAdidasOaxacaHuarache Sandals
AdidasInstituto Mexicano De La Propiedad Industrial (Impi)CnnZaraAnthropologiePatowl
Salomón Jara CruzWilly Chavarria
What are the immediate consequences of Oaxaca's legal threat against Adidas for cultural appropriation of the Yalalag huarache sandal design?
The Mexican state of Oaxaca is threatening legal action against Adidas for cultural appropriation of a traditional handmade sandal, the "huarache," from Villa Hidalgo Yalalag. Governor Salomón Jara Cruz demands the shoe's withdrawal, dialogue with the Indigenous community, and public acknowledgment of their design origin. Legal support is pledged for the community.
How does this incident reflect broader patterns of cultural appropriation by international brands in Mexico, and what legal and legislative responses are emerging?
Adidas's "Oaxaca Slip-On" shoe, a collaboration with designer Willy Chavarria, closely resembles the Yalalag huarache sandal, prompting accusations of unauthorized copying and cultural appropriation. This incident highlights a broader pattern of international brands replicating Indigenous designs without permission, leading to legal battles and legislative changes in Mexico to protect cultural heritage.
What are the potential long-term impacts of this dispute on future collaborations between international brands and Indigenous communities in Mexico, considering the country's strengthened legislation on cultural appropriation?
This case underscores growing tensions between international brands and Indigenous communities in Mexico over intellectual property rights concerning traditional designs. Mexico's recent legislation imposing fines and prison sentences for unauthorized use of Indigenous cultural expressions suggests increasing protection of cultural heritage, potentially impacting future brand collaborations.

Cognitive Concepts

4/5

Framing Bias

The headline and introductory paragraphs immediately frame Adidas as the perpetrator. The article emphasizes the accusations and potential legal action against Adidas, placing the company in a defensive position from the outset. The use of words like "threatening", "accusing", and "copying" creates a negative portrayal of Adidas.

2/5

Language Bias

The language used is generally neutral but leans slightly towards supporting the Oaxacan government's position. Phrases such as "bears more than a passing resemblance" and "copying the Yalalag design without asking permission" subtly shape the reader's perception. More neutral phrasing could include "shares visual similarities" and "using a design inspired by Yalalag".

3/5

Bias by Omission

The article focuses heavily on the Oaxacan government's perspective and accusations against Adidas. While Adidas's lack of response is mentioned, there is no direct quote from the company or other perspectives presented, such as those from Willy Chavarria or the Villa Hidalgo Yalalag community. This omission limits the reader's ability to fully understand Adidas's position or potential justifications for the design.

2/5

False Dichotomy

The article presents a somewhat simplistic eitheor scenario: either Adidas is guilty of cultural appropriation or it is not. It doesn't fully explore the complexities of intellectual property law, particularly concerning traditional designs and cultural expressions. There's a lack of discussion regarding potential legal arguments Adidas might raise.

Sustainable Development Goals

Reduced Inequality Positive
Direct Relevance

By taking legal action against Adidas for cultural appropriation, the Oaxaca government is protecting the intellectual property and cultural rights of the Indigenous community of Villa Hidalgo Yalalag. This action could potentially prevent the exploitation of their traditional designs and contribute to fairer economic benefits for the community. Success in this case would set a precedent for future cases, promoting greater respect for Indigenous rights and reducing economic inequalities stemming from cultural appropriation.