repubblica.it
Parmigiano Reggiano Fights Tariffs with US Partnerships
The Parmigiano Reggiano Consortium is partnering with the NY Jets and establishing a US corporation to counter US import tariffs, focusing on creating shared value through collaborations with American universities and retailers to improve sales and brand presence.
- How is the Parmigiano Reggiano Consortium addressing the impact of US import tariffs on its sales and brand presence?
- The Parmigiano Reggiano Consortium partnered with the NY Jets and established the "Parmigiano Reggiano General US Corporation" to enhance brand presence and create shared value in the US market. This initiative involves collaborations with American universities for training programs and in-store promotions, aiming to boost sales despite import tariffs.
- What specific strategies is the Consortium employing to build partnerships and enhance value creation in the US market?
- Facing US import tariffs, the Parmigiano Reggiano Consortium is shifting its US strategy from mere product supply to value-creation partnerships. This approach leverages the brand's inelastic demand—where price increases proportionally less affect demand—and involves training programs to improve product handling in US retail.
- What are the potential long-term implications of the Consortium's approach for Italian food producers facing similar challenges in international markets?
- The Consortium's proactive approach in the US market suggests a broader trend among Italian food producers. By focusing on collaborative partnerships, educational initiatives, and strategic brand building, they aim to mitigate the impact of tariffs and cultivate long-term growth, positioning themselves as value-added partners rather than mere exporters.
Cognitive Concepts
Framing Bias
The narrative is framed positively around the Parmigiano Reggiano's proactive approach, emphasizing its partnerships and initiatives. This might overshadow potential difficulties or negative aspects of navigating the tariff situation.
Language Bias
While the language is mostly neutral, the repeated use of positive descriptors like "virtuoso systems" and "shared value mechanism" can be interpreted as subtly promoting a particular viewpoint. More balanced language could include a broader range of perspectives on the potential challenges.
Bias by Omission
The article focuses heavily on the Parmigiano Reggiano's strategy to navigate tariffs, potentially omitting other Italian agricultural products facing similar challenges. This might create a skewed perception of the broader impact of tariffs on Italian exports.
False Dichotomy
The article presents a false dichotomy by framing the situation as a choice between simply selling products and creating a shared value mechanism. The reality is likely more nuanced, with various strategies existing in between these two extremes.
Gender Bias
The article focuses on the actions and statements of male figures (Nicola Bertinelli, Francesco Lollobrigida), potentially underrepresenting female perspectives within the industry. The lack of information regarding gender balance in the partnerships mentioned also merits consideration.
Sustainable Development Goals
The initiative fosters economic growth by creating partnerships between Italian businesses and American consumers, promoting shared value creation and job opportunities in both countries. The focus on training and collaboration with American universities further enhances economic development by building capacity and expertise.